South Africa Personal Care Wipes Market Size & Outlook

The personal care wipes market in South Africa is expected to reach a projected revenue of US$ 204.4 million by 2030. A compound annual growth rate of 4% is expected of South Africa personal care wipes market from 2023 to 2030.
Revenue, 2022 (US$M)
$148.8
Forecast, 2030 (US$M)
$204.4
CAGR, 2023 - 2030
4%
Report Coverage
South Africa

South Africa personal care wipes market highlights

  • The South Africa personal care wipes market generated a revenue of USD 148.8 million in 2022 and is expected to reach USD 204.4 million by 2030.
  • The South Africa market is expected to grow at a CAGR of 4% from 2023 to 2030.
  • In terms of segment, baby wipes was the largest revenue generating product in 2022.
  • Flushable Wipes is the most lucrative product segment registering the fastest growth during the forecast period.


Personal care wipes market data book summary

Market revenue in 2022USD 148.8 million
Market revenue in 2030USD 204.4 million
Growth rate4% (CAGR from 2022 to 2030)
Largest segmentBaby wipes
Fastest growing segmentFlushable Wipes
Historical data2017 - 2021
Base year2022
Forecast period2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationBaby Wipes, Facial & Cosmetic Wipes, Hand & Body Wipes, Flushable Wipes
Key market players worldwideThe Honest Co Inc, Procter & Gamble Co, Edgewell Personal Care Co, Johnson & Johnson, Kimberly-Clark Corp, EDANA, Diamond Wipes International, Medline Industries, PDI International, Rockline Industries


Other key industry trends

  • In terms of revenue, South Africa accounted for 0.7% of the global personal care wipes market in 2022.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Middle East & Africa, South Africa personal care wipes market is projected to lead the regional market in terms of revenue in 2030.
  • South Africa is the fastest growing regional market in Middle East & Africa and is projected to reach USD 204.4 million by 2030.

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Personal Care Wipes Market Companies

Name Profile # Employees HQ Website

South Africa personal care wipes market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to personal care wipes market will help companies and investors design strategic landscapes.


Baby wipes was the largest segment with a revenue share of 38.24% in 2022. Horizon Databook has segmented the South Africa personal care wipes market based on baby wipes, facial & cosmetic wipes, hand & body wipes, flushable wipes covering the revenue growth of each sub-segment from 2017 to 2030.


Improving hygiene awareness among people in the country drives the South African personal care wipes market. Key market players have introduced various types of wipes such as hand & body wipes, facial & cosmetic wipes, baby wipes, and intimate care wipes to cater to the increased consumer demand.


The personal care wipes market is attracting consumers to purchase more of this product as it helps prevent infection and is disposable in nature. The market is also impacted by urbanization, consumer spending on personal hygiene products, and a rise in the number of infants. Cosmetics wipes are gaining traction in the Middle East due to several factors.


The region's hot climate often necessitates frequent makeup touch-ups, making wipes a convenient option. Additionally, Middle Eastern consumers are increasingly embracing beauty and skincare routines, driving demand for makeup removal products. MAC Cosmetics offers biodegradable micellar-water-infused wipes.

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Horizon Databook provides a detailed overview of country-level data and insights on the South Africa personal care wipes market , including forecasts for subscribers. This country databook contains high-level insights into South Africa personal care wipes market from 2017 to 2030, including revenue numbers, major trends, and company profiles.

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South Africa personal care wipes market size, by product, 2017-2030 (US$M)

South Africa Personal Care Wipes Market Outlook Share, 2022 & 2030 (US$M)

South Africa personal care wipes market size, by product, 2017-2030 (US$M)

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