Middle East & Africa Personal Care Wipes Market Size & Outlook

The personal care wipes market in Middle East & Africa is expected to reach a projected revenue of US$ 922.6 million by 2030. A compound annual growth rate of 4.8% is expected of Middle East & Africa personal care wipes market from 2023 to 2030.
Revenue, 2022 (US$M)
$631.8
Forecast, 2030 (US$M)
$922.6
CAGR, 2023 - 2030
4.8%
Report Coverage
Middle East & Africa

MEA personal care wipes market highlights

  • The MEA personal care wipes market generated a revenue of USD 631.8 million in 2022.
  • The market is expected to grow at a CAGR of 4.8% from 2023 to 2030.
  • In terms of segment, baby wipes was the largest revenue generating product in 2022.
  • Flushable Wipes is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, South Africa is expected to register the highest CAGR from 2023 to 2030.


MEA data book summary

Market revenue in 2022USD 631.8 million
Market revenue in 2030USD 922.6 million
Growth rate4.8% (CAGR from 2022 to 2030)
Largest segmentBaby wipes
Fastest growing segmentFlushable Wipes
Historical data covered2017 - 2021
Base year for estimation2022
Forecast period covered2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationBaby Wipes, Facial & Cosmetic Wipes, Hand & Body Wipes, Flushable Wipes
Key market players worldwideThe Honest Co Inc, Procter & Gamble Co, Edgewell Personal Care Co, Johnson & Johnson, Kimberly-Clark Corp, EDANA, Diamond Wipes International, Medline Industries, PDI International, Rockline Industries


Other key industry trends

  • In terms of revenue, MEA region accounted for 2.9% of the global personal care wipes market in 2022.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 11,049.8 million by 2030.

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Personal Care Wipes Market Companies

Name Profile # Employees HQ Website

Middle East & Africa personal care wipes market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to personal care wipes market will help companies and investors design strategic landscapes.


Baby wipes was the largest segment with a revenue share of 38.73% in 2022. Horizon Databook has segmented the Middle East & Africa personal care wipes market based on baby wipes, facial & cosmetic wipes, hand & body wipes, flushable wipes covering the revenue growth of each sub-segment from 2017 to 2030.


The personal care wipes market in the region is expected to witness significant growth owing to the advantages offered by the wipes, such as improved absorbing material that aids in cleansing & eliminating bacteria on the skin, reducing the chance of infection and skin irritation.


Consumers’ preference for wipes that are alcohol-free, biodegradable, and free of harsh chemicals, synthetic fragrances, and artificial colors has prompted manufacturers to incorporate more natural components in their products.


Considering the rise in tourist arrivals in the Middle East and South Africa, flushable personal care wipes are gaining traction in the region. The international players in the personal care wipes market are offering their products through regional e-commerce channels like Amazon AE, Amazon SA, Amazon EG, Jumia, Jarir, and extra Stores.

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Target buyers of Middle East & Africa personal care wipes market databook

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Horizon Databook provides a detailed overview of continent-level data and insights on the Middle East & Africa personal care wipes market , including forecasts for subscribers. This continent databook contains high-level insights into Middle East & Africa personal care wipes market from 2017 to 2030, including revenue numbers, major trends, and company profiles.

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MEA personal care wipes market size, by country, 2017-2030 (US$M)

Middle East & Africa Personal Care Wipes Market Outlook Share, 2022 & 2030 (US$M)

MEA personal care wipes market size, by country, 2017-2030 (US$M)

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