Latin America Personal Care Wipes Market Size & Outlook

The personal care wipes market in Latin America is expected to reach a projected revenue of US$ 1,370.5 million by 2030. A compound annual growth rate of 4.4% is expected of Latin America personal care wipes market from 2023 to 2030.
Revenue, 2022 (US$M)
$972.7
Forecast, 2030 (US$M)
$1,370.5
CAGR, 2023 - 2030
4.4%
Report Coverage
Latin America

Latin America personal care wipes market highlights

  • The Latin America personal care wipes market generated a revenue of USD 972.7 million in 2022.
  • The market is expected to grow at a CAGR of 4.4% from 2023 to 2030.
  • In terms of segment, baby wipes was the largest revenue generating product in 2022.
  • Flushable Wipes is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, Brazil is expected to register the highest CAGR from 2023 to 2030.


Latin America data book summary

Market revenue in 2022USD 972.7 million
Market revenue in 2030USD 1,370.5 million
Growth rate4.4% (CAGR from 2022 to 2030)
Largest segmentBaby wipes
Fastest growing segmentFlushable Wipes
Historical data covered2017 - 2021
Base year for estimation2022
Forecast period covered2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationBaby Wipes, Facial & Cosmetic Wipes, Hand & Body Wipes, Flushable Wipes
Key market players worldwideThe Honest Co Inc, Procter & Gamble Co, Edgewell Personal Care Co, Johnson & Johnson, Kimberly-Clark Corp, EDANA, Diamond Wipes International, Medline Industries, PDI International, Rockline Industries


Other key industry trends

  • In terms of revenue, Latin America region accounted for 4.4% of the global personal care wipes market in 2022.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 11,049.8 million by 2030.

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Personal Care Wipes Market Companies

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Latin America personal care wipes market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to personal care wipes market will help companies and investors design strategic landscapes.


Baby wipes was the largest segment with a revenue share of 39.15% in 2022. Horizon Databook has segmented the Latin America personal care wipes market based on baby wipes, facial & cosmetic wipes, hand & body wipes, flushable wipes covering the revenue growth of each sub-segment from 2017 to 2030.


All major countries in Central and South America, including Brazil, are witnessing an increase in per capita consumption of cosmetics and personal hygiene products, a trend expected to drive the market. Heightened awareness of cleanliness among both men and women has spurred the demand for wipes.


Furthermore, rising disposable incomes are poised to positively impact the market, offering relief to individuals juggling demanding work schedules and childcare responsibilities. Laboratorio Elea Phoenix S.A. offers Evagina Intimate Wipes for personal hygiene.


In addition, Central and South America's status as popular tourist destinations fuels the demand for portable personal care products like wipes among travelers, while the region's tourism sector drives the need for hygiene products in hotels and resorts. Additionally, the region's youth may be more receptive to adopting novel hygiene and skincare practices, such as using personal care wipes.

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Horizon Databook provides a detailed overview of continent-level data and insights on the Latin America personal care wipes market , including forecasts for subscribers. This continent databook contains high-level insights into Latin America personal care wipes market from 2017 to 2030, including revenue numbers, major trends, and company profiles.

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Latin America personal care wipes market size, by country, 2017-2030 (US$M)

Latin America Personal Care Wipes Market Outlook Share, 2022 & 2030 (US$M)

Latin America personal care wipes market size, by country, 2017-2030 (US$M)

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