Japan Personal Care Wipes Market Size & Outlook, 2022-2030

The personal care wipes market in Japan is expected to reach a projected revenue of US$ 1,449.6 million by 2030. A compound annual growth rate of 4.1% is expected of Japan personal care wipes market from 2023 to 2030.
Revenue, 2022 (US$M)
$1,050.9
Forecast, 2030 (US$M)
$1,449.6
CAGR, 2023 - 2030
4.1%
Report Coverage
Japan

Japan personal care wipes market highlights

  • The Japan personal care wipes market generated a revenue of USD 1,050.9 million in 2022 and is expected to reach USD 1,449.6 million by 2030.
  • The Japan market is expected to grow at a CAGR of 4.1% from 2023 to 2030.
  • In terms of segment, baby wipes was the largest revenue generating product in 2022.
  • Flushable Wipes is the most lucrative product segment registering the fastest growth during the forecast period.


Personal care wipes market data book summary

Market revenue in 2022USD 1,050.9 million
Market revenue in 2030USD 1,449.6 million
Growth rate4.1% (CAGR from 2022 to 2030)
Largest segmentBaby wipes
Fastest growing segmentFlushable Wipes
Historical data2017 - 2021
Base year2022
Forecast period2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationBaby Wipes, Facial & Cosmetic Wipes, Hand & Body Wipes, Flushable Wipes
Key market players worldwideThe Honest Co Inc, Procter & Gamble Co, Edgewell Personal Care Co, Johnson & Johnson, Kimberly-Clark Corp, EDANA, Diamond Wipes International, Medline Industries, PDI International, Rockline Industries


Other key industry trends

  • In terms of revenue, Japan accounted for 4.8% of the global personal care wipes market in 2022.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Asia Pacific, India personal care wipes market is projected to lead the regional market in terms of revenue in 2030.
  • India is the fastest growing regional market in Asia Pacific and is projected to reach USD 2,786.8 million by 2030.

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Personal Care Wipes Market Companies

Name Profile # Employees HQ Website

Japan personal care wipes market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to personal care wipes market will help companies and investors design strategic landscapes.


Baby wipes was the largest segment with a revenue share of 36.5% in 2022. Horizon Databook has segmented the Japan personal care wipes market based on baby wipes, facial & cosmetic wipes, hand & body wipes, flushable wipes covering the revenue growth of each sub-segment from 2017 to 2030.


In Japanese culture, cleanliness is highly valued. Personal care wipes aligns with this cultural emphasis on personal hygiene. Also, Japan has a high volume of domestic and international travel. Personal care wipes are convenient for travelers, both for personal hygiene and cleaning surfaces during their journeys.


The market players in the country also offer medicinal wipes. Market players in Japan are catering to consumer needs by offering a diverse range of personal care wipes, providing ample varieties to satisfy consumer demands in the country. In October 2022, Mandom Corp. introduced different types of personal care wipes like facial wipes, including moist type, ice type, and acne care.


These wipes are made from 100% natural cotton. Also, Strix, a Japanese manufacturer, provides adult body wiping sheets that excel in size and thickness. Its extra-large, extra thick, body wiping towels come in packs of 20, ensuring users a durable and absorbent solution for comprehensive personal hygiene and comfort.

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Horizon Databook provides a detailed overview of country-level data and insights on the Japan personal care wipes market , including forecasts for subscribers. This country databook contains high-level insights into Japan personal care wipes market from 2017 to 2030, including revenue numbers, major trends, and company profiles.

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Japan personal care wipes market size, by product, 2017-2030 (US$M)

Japan Personal Care Wipes Market Outlook Share, 2022 & 2030 (US$M)

Japan personal care wipes market size, by product, 2017-2030 (US$M)

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