Indonesia Personal Care Wipes Market Size & Outlook

The personal care wipes market in Indonesia is expected to reach a projected revenue of US$ 1,084.0 million by 2030. A compound annual growth rate of 5.4% is expected of Indonesia personal care wipes market from 2023 to 2030.
Revenue, 2022 (US$M)
$713.6
Forecast, 2030 (US$M)
$1,084.0
CAGR, 2023 - 2030
5.4%
Report Coverage
Indonesia

Indonesia personal care wipes market highlights

  • The Indonesia personal care wipes market generated a revenue of USD 713.6 million in 2022 and is expected to reach USD 1,084.0 million by 2030.
  • The Indonesia market is expected to grow at a CAGR of 5.4% from 2023 to 2030.
  • In terms of segment, baby wipes was the largest revenue generating product in 2022.
  • Flushable Wipes is the most lucrative product segment registering the fastest growth during the forecast period.


Personal care wipes market data book summary

Market revenue in 2022USD 713.6 million
Market revenue in 2030USD 1,084.0 million
Growth rate5.4% (CAGR from 2022 to 2030)
Largest segmentBaby wipes
Fastest growing segmentFlushable Wipes
Historical data2017 - 2021
Base year2022
Forecast period2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationBaby Wipes, Facial & Cosmetic Wipes, Hand & Body Wipes, Flushable Wipes
Key market players worldwideThe Honest Co Inc, Procter & Gamble Co, Edgewell Personal Care Co, Johnson & Johnson, Kimberly-Clark Corp, EDANA, Diamond Wipes International, Medline Industries, PDI International, Rockline Industries


Other key industry trends

  • In terms of revenue, Indonesia accounted for 3.2% of the global personal care wipes market in 2022.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Asia Pacific, India personal care wipes market is projected to lead the regional market in terms of revenue in 2030.
  • India is the fastest growing regional market in Asia Pacific and is projected to reach USD 2,786.8 million by 2030.

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Personal Care Wipes Market Companies

Name Profile # Employees HQ Website

Indonesia personal care wipes market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to personal care wipes market will help companies and investors design strategic landscapes.


Baby wipes was the largest segment with a revenue share of 37.25% in 2022. Horizon Databook has segmented the Indonesia personal care wipes market based on baby wipes, facial & cosmetic wipes, hand & body wipes, flushable wipes covering the revenue growth of each sub-segment from 2017 to 2030.


Consumer desire for convenience is expected to remain strong in the foreseeable future, particularly among urban residents who seek products to streamline their busy lives. Therefore, factors such as simplicity in usage, storage, and disposal will continue to significantly influence consumers' choices when making purchases.


With a growing travel culture and longer travel durations, consumers in Indonesia, increasingly favor personal care wipes that fit conveniently in pockets. These wipes allow travelers to maintain cleanliness and hygiene on the go, reflecting the demand for practical and compact solutions in their active lifestyles.


Godrej Indonesia personal care brand, Wetties, features a versatile line of personal care wipes. These all-purpose antiseptic wipes are designed to cater to a wide range of users and occasions. With options like Fresh Clean, Fresh Lemon, and Fresh Cologne variants, Wetties provides diverse refreshing choices. It provides compact-sized packs that effortlessly slip into pockets or bags, ensuring portability wherever one travels.

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Horizon Databook provides a detailed overview of country-level data and insights on the Indonesia personal care wipes market , including forecasts for subscribers. This country databook contains high-level insights into Indonesia personal care wipes market from 2017 to 2030, including revenue numbers, major trends, and company profiles.

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Indonesia personal care wipes market size, by product, 2017-2030 (US$M)

Indonesia Personal Care Wipes Market Outlook Share, 2022 & 2030 (US$M)

Indonesia personal care wipes market size, by product, 2017-2030 (US$M)

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