India Personal Care Wipes Market Size & Outlook, 2022-2030

The personal care wipes market in India is expected to reach a projected revenue of US$ 2,786.8 million by 2030. A compound annual growth rate of 6.4% is expected of India personal care wipes market from 2023 to 2030.
Revenue, 2022 (US$M)
$1,699.1
Forecast, 2030 (US$M)
$2,786.8
CAGR, 2023 - 2030
6.4%
Report Coverage
India

India personal care wipes market highlights

  • The India personal care wipes market generated a revenue of USD 1,699.1 million in 2022 and is expected to reach USD 2,786.8 million by 2030.
  • The India market is expected to grow at a CAGR of 6.4% from 2023 to 2030.
  • In terms of segment, baby wipes was the largest revenue generating product in 2022.
  • Flushable Wipes is the most lucrative product segment registering the fastest growth during the forecast period.


Personal care wipes market data book summary

Market revenue in 2022USD 1,699.1 million
Market revenue in 2030USD 2,786.8 million
Growth rate6.4% (CAGR from 2022 to 2030)
Largest segmentBaby wipes
Fastest growing segmentFlushable Wipes
Historical data2017 - 2021
Base year2022
Forecast period2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationBaby Wipes, Facial & Cosmetic Wipes, Hand & Body Wipes, Flushable Wipes
Key market players worldwideThe Honest Co Inc, Procter & Gamble Co, Edgewell Personal Care Co, Johnson & Johnson, Kimberly-Clark Corp, EDANA, Diamond Wipes International, Medline Industries, PDI International, Rockline Industries


Other key industry trends

  • In terms of revenue, India accounted for 7.7% of the global personal care wipes market in 2022.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Asia Pacific, India personal care wipes market is projected to lead the regional market in terms of revenue in 2030.
  • India is the fastest growing regional market in Asia Pacific and is projected to reach USD 2,786.8 million by 2030.

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Personal Care Wipes Market Companies

Name Profile # Employees HQ Website

India personal care wipes market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to personal care wipes market will help companies and investors design strategic landscapes.


Baby wipes was the largest segment with a revenue share of 36.98% in 2022. Horizon Databook has segmented the India personal care wipes market based on baby wipes, facial & cosmetic wipes, hand & body wipes, flushable wipes covering the revenue growth of each sub-segment from 2017 to 2030.


The rise in the middle-income population, increased spending on hygiene and health products, and increased disposable income are some of the factors driving the personal care wipes market in the country. An increasing number of startups that focus on catering to different segments of personal care wipes, has been a major boost for market growth in the country.


New companies such as Mamaearth and The Moms Co. have been venturing into the personal care wipes segment to offer affordable products to consumers. Supples and Firstcry.com offer innovative products, such as personal care wipes with a water-based formula. These wipes are skin-friendly, hygienic, and non-allergic. They are enriched with aloe vera and vitamin E extracts.


Increased disposable incomes have also contributed to greater spending on product types such as intimate wipes and cosmetic wipes. Manufacturers are focusing on including biodegradable and organic wipes in their product offerings. For instance, Redcliffe Hygiene Private Limited offers natural, intimate personal care wipes under its brand Pee Safe. These personal care wipes are made from tea tree oil, vitamin E extract, and aloe vera, and are paraben-and alcohol-free.

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Horizon Databook provides a detailed overview of country-level data and insights on the India personal care wipes market , including forecasts for subscribers. This country databook contains high-level insights into India personal care wipes market from 2017 to 2030, including revenue numbers, major trends, and company profiles.

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India personal care wipes market size, by product, 2017-2030 (US$M)

India Personal Care Wipes Market Outlook Share, 2022 & 2030 (US$M)

India personal care wipes market size, by product, 2017-2030 (US$M)

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