Europe Personal Care Wipes Market Size & Outlook

The personal care wipes market in Europe is expected to reach a projected revenue of US$ 6,389.6 million by 2030. A compound annual growth rate of 3.3% is expected of Europe personal care wipes market from 2023 to 2030.
Revenue, 2022 (US$M)
$4,925.3
Forecast, 2030 (US$M)
$6,389.6
CAGR, 2023 - 2030
3.3%
Report Coverage
Europe

Europe personal care wipes market highlights

  • The Europe personal care wipes market generated a revenue of USD 4,925.3 million in 2022.
  • The market is expected to grow at a CAGR of 3.3% from 2023 to 2030.
  • In terms of segment, baby wipes was the largest revenue generating product in 2022.
  • Flushable Wipes is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, Italy is expected to register the highest CAGR from 2023 to 2030.


Europe data book summary

Market revenue in 2022USD 4,925.3 million
Market revenue in 2030USD 6,389.6 million
Growth rate3.3% (CAGR from 2022 to 2030)
Largest segmentBaby wipes
Fastest growing segmentFlushable Wipes
Historical data covered2017 - 2021
Base year for estimation2022
Forecast period covered2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationBaby Wipes, Facial & Cosmetic Wipes, Hand & Body Wipes, Flushable Wipes
Key market players worldwideThe Honest Co Inc, Procter & Gamble Co, Edgewell Personal Care Co, Johnson & Johnson, Kimberly-Clark Corp, EDANA, Diamond Wipes International, Medline Industries, PDI International, Rockline Industries


Other key industry trends

  • In terms of revenue, Europe region accounted for 22.4% of the global personal care wipes market in 2022.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 11,049.8 million by 2030.

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Personal Care Wipes Market Companies

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Europe personal care wipes market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to personal care wipes market will help companies and investors design strategic landscapes.


Baby wipes was the largest segment with a revenue share of 36.24% in 2022. Horizon Databook has segmented the Europe personal care wipes market based on baby wipes, facial & cosmetic wipes, hand & body wipes, flushable wipes covering the revenue growth of each sub-segment from 2017 to 2030.


The adoption of the fourth edition of the Guidelines for Assessing the Flush ability of Disposable Nonwoven Products (GD4) by European Union countries, such as Belgium and Spain, will have a positive impact on the personal care wipes market in Europe.


Disposable wipes have expanded beyond their traditional uses and now have a wide range of applications in personal care and household care. Baby wipes used to dominate the market, but now cosmetic wipes are becoming more popular.


Advancements in technology have led to the development of wipes with extra benefits, such as exfoliation and moisturizing properties. Major brands like Procter & Gamble, Beiersdorf, and Kao have launched new wipes with specific features. Mature regions such as Western Europe are likely to see further diversification in the wipes market, driven by convenience and increased competition.

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Horizon Databook provides a detailed overview of continent-level data and insights on the Europe personal care wipes market , including forecasts for subscribers. This continent databook contains high-level insights into Europe personal care wipes market from 2017 to 2030, including revenue numbers, major trends, and company profiles.

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Europe personal care wipes market size, by country, 2017-2030 (US$M)

Europe Personal Care Wipes Market Outlook Share, 2022 & 2030 (US$M)

Europe personal care wipes market size, by country, 2017-2030 (US$M)

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