Brazil Personal Care Wipes Market Size & Outlook
Brazil personal care wipes market, 2017-2030 (US$M)
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Brazil personal care wipes market highlights
- The Brazil personal care wipes market generated a revenue of USD 366.1 million in 2022 and is expected to reach USD 494.9 million by 2030.
- The Brazil market is expected to grow at a CAGR of 3.8% from 2023 to 2030.
- In terms of segment, baby wipes was the largest revenue generating product in 2022.
- Flushable Wipes is the most lucrative product segment registering the fastest growth during the forecast period.
Personal care wipes market data book summary
| Market revenue in 2022 | USD 366.1 million |
| Market revenue in 2030 | USD 494.9 million |
| Growth rate | 3.8% (CAGR from 2022 to 2030) |
| Largest segment | Baby wipes |
| Fastest growing segment | Flushable Wipes |
| Historical data | 2017 - 2021 |
| Base year | 2022 |
| Forecast period | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Baby Wipes, Facial & Cosmetic Wipes, Hand & Body Wipes, Flushable Wipes |
| Key market players worldwide | The Honest Co Inc, Procter & Gamble Co, Edgewell Personal Care Co, Johnson & Johnson, Kimberly-Clark Corp, EDANA, Diamond Wipes International, Medline Industries, PDI International, Rockline Industries |
Other key industry trends
- In terms of revenue, Brazil accounted for 1.7% of the global personal care wipes market in 2022.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Latin America, Brazil personal care wipes market is projected to lead the regional market in terms of revenue in 2030.
- Brazil is the fastest growing regional market in Latin America and is projected to reach USD 494.9 million by 2030.
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Personal Care Wipes Market Scope
Personal Care Wipes Market Companies
| Name | Profile | # Employees | HQ | Website |
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Brazil personal care wipes market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to personal care wipes market will help companies and investors design strategic landscapes.
Baby wipes was the largest segment with a revenue share of 39.93% in 2022. Horizon Databook has segmented the Brazil personal care wipes market based on baby wipes, facial & cosmetic wipes, hand & body wipes, flushable wipes covering the revenue growth of each sub-segment from 2017 to 2030.
Consumer shift toward sustainability and natural products has contributed to the introduction of several chemical-free, hypoallergenic, and natural ingredients-based personal care wipe variants across the country. This pattern will continue to be important in the future, affecting leading players and small brands in the industry.
For example, Brazil-based brand Mustela offers chemical-free cleansing and baby wipes made of 99% natural ingredients. As Brazil experiences an expanding workforce, companies like Everteen are recognizing the need for practical solutions to accommodate busy lifestyles.
Everteen's introduction of natural intimate wipes tailored for on-the-go use addresses the demands of both working professionals and travelers. These wipes offer a discreet and convenient means of maintaining personal hygiene during journeys, reflecting the market's response to the evolving needs of a growing workforce and the increasing importance of portability in personal care products.
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Horizon Databook provides a detailed overview of country-level data and insights on the Brazil personal care wipes market , including forecasts for subscribers. This country databook contains high-level insights into Brazil personal care wipes market from 2017 to 2030, including revenue numbers, major trends, and company profiles.
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Brazil personal care wipes market size, by product, 2017-2030 (US$M)
Brazil Personal Care Wipes Market Outlook Share, 2022 & 2030 (US$M)
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