Asia Pacific Personal Care Wipes Market Size & Outlook

The personal care wipes market in Asia Pacific is expected to reach a projected revenue of US$ 11,049.8 million by 2030. A compound annual growth rate of 5% is expected of Asia Pacific personal care wipes market from 2023 to 2030.
Revenue, 2022 (US$M)
$7,500.0
Forecast, 2030 (US$M)
$11,049.8
CAGR, 2023 - 2030
5%
Report Coverage
Asia Pacific

Asia Pacific personal care wipes market highlights

  • The Asia Pacific personal care wipes market generated a revenue of USD 7,500.0 million in 2022.
  • The market is expected to grow at a CAGR of 5% from 2023 to 2030.
  • In terms of segment, baby wipes was the largest revenue generating product in 2022.
  • Flushable Wipes is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, India is expected to register the highest CAGR from 2023 to 2030.


Asia Pacific data book summary

Market revenue in 2022USD 7,500.0 million
Market revenue in 2030USD 11,049.8 million
Growth rate5% (CAGR from 2022 to 2030)
Largest segmentBaby wipes
Fastest growing segmentFlushable Wipes
Historical data covered2017 - 2021
Base year for estimation2022
Forecast period covered2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationBaby Wipes, Facial & Cosmetic Wipes, Hand & Body Wipes, Flushable Wipes
Key market players worldwideThe Honest Co Inc, Procter & Gamble Co, Edgewell Personal Care Co, Johnson & Johnson, Kimberly-Clark Corp, EDANA, Diamond Wipes International, Medline Industries, PDI International, Rockline Industries


Other key industry trends

  • In terms of revenue, Asia Pacific region accounted for 34.1% of the global personal care wipes market in 2022.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 11,049.8 million by 2030.

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Personal Care Wipes Market Companies

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Asia Pacific personal care wipes market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to personal care wipes market will help companies and investors design strategic landscapes.


Baby wipes was the largest segment with a revenue share of 36.87% in 2022. Horizon Databook has segmented the Asia Pacific personal care wipes market based on baby wipes, facial & cosmetic wipes, hand & body wipes, flushable wipes covering the revenue growth of each sub-segment from 2017 to 2030.


The Asia Pacific personal care wipes market has been mirroring the trends in the wipes industry space from the Western countries for the past few years. In this regard, the demand for personal care wipes in Asia is primarily driven by the increasing hygiene measures taken by millennials, whose lifestyle is highly influenced by Western countries.


Increasing concern regarding air pollution in the region is also one of the main factors driving product demand. Personal care wipes are a convenient on-the-go option to keep the skin healthy and avoid skin problems caused by exposure to dust and pollution. They are also increasingly being adopted in the daily skincare routines for cleansing and make-up removal.


Baby wipes is expected to be the fastest-growing segment, as modern-day parents are increasingly taking a proactive approach in terms of baby care due to various health concerns. The increasing availability and easy access to these products in supermarkets, retail stores, and pharmacies at affordable prices has increased the supply of these products.

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Horizon Databook provides a detailed overview of continent-level data and insights on the Asia Pacific personal care wipes market , including forecasts for subscribers. This continent databook contains high-level insights into Asia Pacific personal care wipes market from 2017 to 2030, including revenue numbers, major trends, and company profiles.

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Asia Pacific personal care wipes market size, by country, 2017-2030 (US$M)

Asia Pacific Personal Care Wipes Market Outlook Share, 2022 & 2030 (US$M)

Asia Pacific personal care wipes market size, by country, 2017-2030 (US$M)

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