Japan Pay Tv Market Size & Outlook, 2021-2028

The pay tv market in Japan is expected to reach a projected revenue of US$ 7,572.8 million by 2028. A compound annual growth rate of 6.4% is expected of Japan pay tv market from 2022 to 2028.
Revenue, 2021 (US$M)
$4,911.4
Forecast, 2028 (US$M)
$7,572.8
CAGR, 2022 - 2028
6.4%
Report Coverage
Japan

Japan pay tv market highlights

  • The Japan pay tv market generated a revenue of USD 4,911.4 million in 2021 and is expected to reach USD 7,572.8 million by 2028.
  • The Japan market is expected to grow at a CAGR of 6.4% from 2022 to 2028.
  • In terms of segment, cable tv was the largest revenue generating technology in 2021.
  • Internet Protocol Television(IPTV) is the most lucrative technology segment registering the fastest growth during the forecast period.

Pay tv market data book summary

Market revenue in 2021USD 4,911.4 million
Market revenue in 2028USD 7,572.8 million
Growth rate6.4% (CAGR from 2021 to 2028)
Largest segmentCable tv
Fastest growing segmentInternet Protocol Television(IPTV)
Historical data2016 - 2020
Base year2021
Forecast period2022 - 2028
Quantitative unitsRevenue in USD million
Market segmentationCable TV, Direct to Home(DTH), Internet Protocol Television(IPTV)
Key market players worldwideComcast Corp Class A, DIRECTV, Dish Network, Charter Communications Inc Class A, Telstra Group Ltd

Other key industry trends

  • In terms of revenue, Japan accounted for 2.1% of the global pay tv market in 2021.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2028.
  • In Asia Pacific, India pay tv market is projected to lead the regional market in terms of revenue in 2028.
  • India is the fastest growing regional market in Asia Pacific and is projected to reach USD 29,381.0 million by 2028.

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Pay TV Market Companies

Name Profile # Employees HQ Website

Japan pay tv market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to pay tv market will help companies and investors design strategic landscapes.


Cable tv was the largest segment with a revenue share of 48.33% in 2021. Horizon Databook has segmented the Japan pay tv market based on cable tv, direct to home(dth), internet protocol television(iptv) covering the revenue growth of each sub-segment from 2016 to 2028.


  • Japan Pay TV Technology Outlook (Revenue, USD Million, 2016-2028)
    • Cable TV
    • Direct to Home(DTH)
    • Internet Protocol Television(IPTV)

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Horizon Databook provides a detailed overview of country-level data and insights on the Japan pay tv market , including forecasts for subscribers. This country databook contains high-level insights into Japan pay tv market from 2016 to 2028, including revenue numbers, major trends, and company profiles.

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Japan pay tv market size, by technology, 2016-2028 (US$M)

Japan Pay TV Market Outlook Share, 2021 & 2028 (US$M)

Japan pay tv market size, by technology, 2016-2028 (US$M)

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