Global Pay Tv Market Size & Outlook

The pay tv industry worldwide is expected to reach a projected revenue of US$ 265,436.1 million by 2028. A compound annual growth rate of 1.7% is expected of the worldwide pay tv industry from 2022 to 2028.
Revenue, 2021 (US$M)
$235,293.4
Forecast, 2028 (US$M)
$265,436.1
CAGR, 2022 - 2028
1.7%
Report Coverage
Worldwide

Global pay tv market highlights

  • The global pay tv market generated a revenue of USD 235,293.4 million in 2021 and is expected to reach USD 265,436.1 million by 2028.
  • The market is expected to grow at a CAGR (2022 - 2028) of 1.7% by 2028.
  • In terms of segment, direct to home(dth) accounted for a revenue of USD 117,500.8 million in 2021.
  • Internet Protocol Television(IPTV) is the most lucrative technology segment registering the fastest growth during the forecast period.
  • In terms of region, North America was the largest revenue generating market in 2021.
  • Country-wise, U.S. is expected to register the highest CAGR from 2022 to 2028.

Global data book summary

Market revenue in 2021USD 235,293.4 million
Market revenue in 2028USD 265,436.1 million
Growth rate1.7% (CAGR from 2021 to 2028)
Largest segmentDirect to home(dth)
Fastest growing segmentInternet Protocol Television(IPTV)
Historical data covered2016 - 2020
Base year for estimation2021
Forecast period covered2022 - 2028
Quantitative unitsRevenue in USD million
Market segmentationCable TV, Direct to Home(DTH), Internet Protocol Television(IPTV)

Other key industry trends

  • In terms of revenue, the North America accounted for 38.1% of the global pay tv market in 2021.
  • By country, the U.S. is projected to lead the global market in terms of revenue in 2028.
  • By country, U.S. is the fastest growing regional market and is projected to reach USD 63,756.6 million by 2028.

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Pay TV Market Companies

Name Profile # Employees HQ Website

Global pay tv market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to pay tv market will help companies and investors design strategic landscapes.


direct to home(dth) was the largest segment with a revenue share of 49.94% in 2021. Horizon Databook has segmented the Global pay tv market based on cable tv, direct to home(dth), internet protocol television(iptv) covering the revenue growth of each sub-segment from 2016 to 2028.


  • Global Pay TV Technology Outlook (Revenue, USD Million, 2016-2028)
    • Cable TV
    • Direct to Home(DTH)
    • Internet Protocol Television(IPTV)

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Horizon Databook provides a detailed overview of global-level data and insights on the Global pay tv market , including forecasts for subscribers. This global databook contains high-level insights into Global pay tv market from 2016 to 2028, including revenue numbers, major trends, and company profiles.

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Global pay tv market outlook statistics, by region, 2016-2028 (US$M)

Top 10 countries: Pay tv market size, 2021 (USD Million)

Top 10 countries: Pay tv market size, 2021 (USD Million)

Global pay tv market, by region, 2021 (US$M)

Global pay tv market outlook statistics, by region, 2016-2028 (US$M)

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