U.S. Packaged Salad Market Size & Outlook, 2023-2030
U.S. packaged salad market, 2016-2030 (US$M)
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U.S. packaged salad market highlights
- The U.S. packaged salad market generated a revenue of USD 3,887.4 million in 2023 and is expected to reach USD 5,829.3 million by 2030.
- The U.S. market is expected to grow at a CAGR of 6% from 2024 to 2030.
- In terms of segment, vegetarian was the largest revenue generating product in 2023.
- Vegetarian is the most lucrative product segment registering the fastest growth during the forecast period.
Packaged salad market data book summary
| Market revenue in 2023 | USD 3,887.4 million |
| Market revenue in 2030 | USD 5,829.3 million |
| Growth rate | 6% (CAGR from 2023 to 2030) |
| Largest segment | Vegetarian |
| Fastest growing segment | Vegetarian |
| Historical data | 2016 - 2022 |
| Base year | 2023 |
| Forecast period | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Vegetarian, Non-Vegetarian |
| Key market players worldwide | Dole PLC, Fresh Del Monte Produce Inc, Gotham Greens, Fresh Express, Earthbound Farm, organicgirl, Misionero, Eat Smart, BrightFarms |
Other key industry trends
- In terms of revenue, U.S. accounted for 30.6% of the global packaged salad market in 2023.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In North America, U.S. packaged salad market is projected to lead the regional market in terms of revenue in 2030.
- Canada is the fastest growing regional market in North America and is projected to reach USD 1,259.1 million by 2030.
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Packaged Salad Market Scope
Packaged Salad Market Companies
| Name | Profile | # Employees | HQ | Website |
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U.S. packaged salad market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to packaged salad market will help companies and investors design strategic landscapes.
Vegetarian was the largest segment with a revenue share of 65.82% in 2023. Horizon Databook has segmented the U.S. packaged salad market based on vegetarian, non-vegetarian covering the revenue growth of each sub-segment from 2016 to 2030.
The increasing preference for light meals, along with the rising demand for convenience food options among U.S. consumers has been driving the growth of the packaged salad market over the last few years. Packaged salads have become a healthy and convenient meal solution for consumers.
One of the main reasons why many people follow a vegetarian diet is that they prefer to consume a high proportion of fresh, healthy, plant-based salads that provide antioxidants and fiber, along with various long-term health benefits.
Nearly 2.5% of Americans over the age of 50 consider themselves vegetarian, and 7.5% of the millennial and Gen Z population has given up meat. The adoption of plant-based and cruelty-free diets is likely responsible for the increase in the number of vegetarians in the U.S. These figures indicate that the demand for vegetarian packaged salads is expected to increase.
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Target buyers of U.S. packaged salad market databook
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Our clientele includes a mix of packaged salad market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the U.S. packaged salad market , including forecasts for subscribers. This country databook contains high-level insights into U.S. packaged salad market from 2016 to 2030, including revenue numbers, major trends, and company profiles.
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U.S. packaged salad market size, by product, 2016-2030 (US$M)
U.S. Packaged Salad Market Outlook Share, 2023 & 2030 (US$M)
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