North America Over-the-counter (otc) Hearing Aids Market Size & Outlook

The over-the-counter (otc) hearing aids market in North America is expected to reach a projected revenue of US$ 621.1 million by 2030. A compound annual growth rate of 6.8% is expected of North America over-the-counter (otc) hearing aids market from 2024 to 2030.
Revenue, 2023 (US$M)
$392.2
Forecast, 2030 (US$M)
$621.1
CAGR, 2024 - 2030
6.8%
Report Coverage
North America

North America over-the-counter (otc) hearing aids market, 2018-2030 (US$M)

North

North America over-the-counter (otc) hearing aids market highlights

  • The North America over-the-counter (otc) hearing aids market generated a revenue of USD 392.2 million in 2023.
  • The market is expected to grow at a CAGR of 6.8% from 2024 to 2030.
  • In terms of segment, canal hearing aids was the largest revenue generating product in 2023.
  • Behind-the-Ear Hearing Aids is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, U.S. is expected to register the highest CAGR from 2024 to 2030.


North America data book summary

Market revenue in 2023USD 392.2 million
Market revenue in 2030USD 621.1 million
Growth rate6.8% (CAGR from 2023 to 2030)
Largest segmentCanal hearing aids
Fastest growing segmentBehind-the-Ear Hearing Aids
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationIn-the-Ear Hearing Aids, Receiver-in-the-Ear Hearing Aids, Behind-the-Ear Hearing Aids, Canal Hearing Aids
Key market players worldwidePatientPop, GN Store Nord A/S, Sony Group Corp, Audicus, Lexie Hearing


Other key industry trends

  • In terms of revenue, North America region accounted for 35.3% of the global over-the-counter (otc) hearing aids market in 2023.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 407.1 million by 2030.

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Over-The-Counter (OTC) Hearing Aids Market Companies

Name Profile # Employees HQ Website

North America over-the-counter (otc) hearing aids market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to over-the-counter (otc) hearing aids market will help companies and investors design strategic landscapes.


Canal hearing aids was the largest segment with a revenue share of 33.04% in 2023. Horizon Databook has segmented the North America over-the-counter (otc) hearing aids market based on in-the-ear hearing aids, receiver-in-the-ear hearing aids, behind-the-ear hearing aids, canal hearing aids covering the revenue growth of each sub-segment from 2018 to 2030.


According to a National Institute on Deafness and Other Communicative Disorders article, approximately 18% of the U.S. population between the ages of 20 years and 69 years suffers from speech-frequency hearing loss in one or both ears.

More than 28 million people could benefit from hearing aids, according to the article, which is expected to contribute to the growth of the regional market. Independent retailers that sell hearing aids in North America include Costco retail, Walmart, and Walgreens.

The number of company-owned retail stores selling hearing aids is also increasing at a faster rate than traditional retail stores due to high retail profit margin on hearing aids.

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Horizon Databook provides a detailed overview of continent-level data and insights on the North America over-the-counter (otc) hearing aids market, including forecasts for subscribers. This continent databook contains high-level insights into North America over-the-counter (otc) hearing aids market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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North America over-the-counter (otc) hearing aids market size, by country, 2018-2030 (US$M)

North America Over-The-Counter (OTC) Hearing Aids Market Share, 2023 & 2030 (US$M)

North America over-the-counter (otc) hearing aids market size, by country, 2018-2030 (US$M)

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