Japan Over-the-counter (otc) Hearing Aids Market Size & Outlook

The over-the-counter (otc) hearing aids market in Japan is expected to reach a projected revenue of US$ 138.5 million by 2030. A compound annual growth rate of 6.9% is expected of Japan over-the-counter (otc) hearing aids market from 2024 to 2030.
Revenue, 2023 (US$M)
$87.0
Forecast, 2030 (US$M)
$138.5
CAGR, 2024 - 2030
6.9%
Report Coverage
Japan

Japan over-the-counter (otc) hearing aids market, 2018-2030 (US$M)

Japan

Japan over-the-counter (otc) hearing aids market highlights

  • The Japan over-the-counter (otc) hearing aids market generated a revenue of USD 87.0 million in 2023 and is expected to reach USD 138.5 million by 2030.
  • The Japan market is expected to grow at a CAGR of 6.9% from 2024 to 2030.
  • In terms of segment, canal hearing aids was the largest revenue generating product in 2023.
  • Behind-the-Ear Hearing Aids is the most lucrative product segment registering the fastest growth during the forecast period.


Over-the-counter (otc) hearing aids market data book summary

Market revenue in 2023USD 87.0 million
Market revenue in 2030USD 138.5 million
Growth rate6.9% (CAGR from 2023 to 2030)
Largest segmentCanal hearing aids
Fastest growing segmentBehind-the-Ear Hearing Aids
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationIn-the-Ear Hearing Aids, Receiver-in-the-Ear Hearing Aids, Behind-the-Ear Hearing Aids, Canal Hearing Aids
Key market players worldwidePatientPop, GN Store Nord A/S, Sony Group Corp, Audicus, Lexie Hearing


Other key industry trends

  • In terms of revenue, Japan accounted for 7.8% of the global over-the-counter (otc) hearing aids market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Asia Pacific, Japan over-the-counter (otc) hearing aids market is projected to lead the regional market in terms of revenue in 2030.
  • China is the fastest growing regional market in Asia Pacific and is projected to reach USD 82.1 million by 2030.

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Over-The-Counter (OTC) Hearing Aids Market Companies

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Japan over-the-counter (otc) hearing aids market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to over-the-counter (otc) hearing aids market will help companies and investors design strategic landscapes.


Canal hearing aids was the largest segment with a revenue share of 32.87% in 2023. Horizon Databook has segmented the Japan over-the-counter (otc) hearing aids market based on in-the-ear hearing aids, receiver-in-the-ear hearing aids, behind-the-ear hearing aids, canal hearing aids covering the revenue growth of each sub-segment from 2018 to 2030.


Japan is one of the advanced economies in Asia Pacific with high disposable income and patient awareness about hearing aids. The country has a large geriatric population and the growing prevalence of hearing loss in this demographic is significantly contributing to market growth.

Growing elderly population is one of the crucial factors anticipated to contribute to market growth. JapanTrak 2018, a consumer survey similar to EuroTrak, was conducted on hearing loss and hearing aids. It was executed by Anovum (Zurich) on behalf of the Japan Hearing Instruments Manufacturers on a representative sample size of more than 13,000 people.

It stated that the total hearing loss accounted for 11.3%, with adults aged 18 years and above accounting for 13.2%. The growing prevalence of hearing loss and rapidly aging population in Japan are expected to drive the market.

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Horizon Databook provides a detailed overview of country-level data and insights on the Japan over-the-counter (otc) hearing aids market, including forecasts for subscribers. This country databook contains high-level insights into Japan over-the-counter (otc) hearing aids market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Japan over-the-counter (otc) hearing aids market size, by product, 2018-2030 (US$M)

Japan Over-The-Counter (OTC) Hearing Aids Market Share, 2023 & 2030 (US$M)

Japan over-the-counter (otc) hearing aids market size, by product, 2018-2030 (US$M)

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