Italy Over-the-counter (otc) Hearing Aids Market Size & Outlook
Italy over-the-counter (otc) hearing aids market, 2018-2030 (US$M)
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Italy over-the-counter (otc) hearing aids market highlights
- The Italy over-the-counter (otc) hearing aids market generated a revenue of USD 46.3 million in 2023 and is expected to reach USD 69.4 million by 2030.
- The Italy market is expected to grow at a CAGR of 6% from 2024 to 2030.
- In terms of segment, canal hearing aids was the largest revenue generating product in 2023.
- Behind-the-Ear Hearing Aids is the most lucrative product segment registering the fastest growth during the forecast period.
Over-the-counter (otc) hearing aids market data book summary
| Market revenue in 2023 | USD 46.3 million |
| Market revenue in 2030 | USD 69.4 million |
| Growth rate | 6% (CAGR from 2023 to 2030) |
| Largest segment | Canal hearing aids |
| Fastest growing segment | Behind-the-Ear Hearing Aids |
| Historical data | 2018 - 2022 |
| Base year | 2023 |
| Forecast period | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | In-the-Ear Hearing Aids, Receiver-in-the-Ear Hearing Aids, Behind-the-Ear Hearing Aids, Canal Hearing Aids |
| Key market players worldwide | PatientPop, GN Store Nord A/S, Sony Group Corp, Audicus, Lexie Hearing |
Other key industry trends
- In terms of revenue, Italy accounted for 4.2% of the global over-the-counter (otc) hearing aids market in 2023.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Europe, UK over-the-counter (otc) hearing aids market is projected to lead the regional market in terms of revenue in 2030.
- France is the fastest growing regional market in Europe and is projected to reach USD 98.7 million by 2030.
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Over-The-Counter (OTC) Hearing Aids Market Scope
Over-The-Counter (OTC) Hearing Aids Market Companies
| Name | Profile | # Employees | HQ | Website |
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Italy over-the-counter (otc) hearing aids market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to over-the-counter (otc) hearing aids market will help companies and investors design strategic landscapes.
Canal hearing aids was the largest segment with a revenue share of 32.83% in 2023. Horizon Databook has segmented the Italy over-the-counter (otc) hearing aids market based on in-the-ear hearing aids, receiver-in-the-ear hearing aids, behind-the-ear hearing aids, canal hearing aids covering the revenue growth of each sub-segment from 2018 to 2030.
The market in Italy is anticipated to witness substantial growth during the forecast period. Rise in binaural fitting rate and increase in screening of hearing-impaired patients are the key factors driving the market. In addition, the growing acceptance of using hearing aids at an earlier age can boost the demand in the country.
The rise in adoption of hearing aids and prevalence of hearing loss among the aging population is likely to contribute significantly to market growth over the coming years. However, according to the EuroTrak Italy 2018 survey, 14% of Italians report living with hearing loss and only 29.5% of individuals with hearing loss utilize hearing aids, which is lower than in the UK, Germany, Switzerland, and France.
Nearly 61% of hearing aid owners in Italy utilize two devices (binaural treatment). This is higher than in the 2015 survey, where 57% of respondents used two hearing aids. However, this is still slightly lower than in other European nations.
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Our clientele includes a mix of over-the-counter (otc) hearing aids market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of country-level data and insights on the Italy over-the-counter (otc) hearing aids market, including forecasts for subscribers. This country databook contains high-level insights into Italy over-the-counter (otc) hearing aids market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Italy over-the-counter (otc) hearing aids market size, by product, 2018-2030 (US$M)
Italy Over-The-Counter (OTC) Hearing Aids Market Share, 2023 & 2030 (US$M)
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