China Over-the-counter (otc) Hearing Aids Market Size & Outlook

The over-the-counter (otc) hearing aids market in China is expected to reach a projected revenue of US$ 82.1 million by 2030. A compound annual growth rate of 8.2% is expected of China over-the-counter (otc) hearing aids market from 2024 to 2030.
Revenue, 2023 (US$M)
$47.3
Forecast, 2030 (US$M)
$82.1
CAGR, 2024 - 2030
8.2%
Report Coverage
China

China over-the-counter (otc) hearing aids market, 2018-2030 (US$M)

China

China over-the-counter (otc) hearing aids market highlights

  • The China over-the-counter (otc) hearing aids market generated a revenue of USD 47.3 million in 2023 and is expected to reach USD 82.1 million by 2030.
  • The China market is expected to grow at a CAGR of 8.2% from 2024 to 2030.
  • In terms of segment, canal hearing aids was the largest revenue generating product in 2023.
  • Behind-the-Ear Hearing Aids is the most lucrative product segment registering the fastest growth during the forecast period.


Over-the-counter (otc) hearing aids market data book summary

Market revenue in 2023USD 47.3 million
Market revenue in 2030USD 82.1 million
Growth rate8.2% (CAGR from 2023 to 2030)
Largest segmentCanal hearing aids
Fastest growing segmentBehind-the-Ear Hearing Aids
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationIn-the-Ear Hearing Aids, Receiver-in-the-Ear Hearing Aids, Behind-the-Ear Hearing Aids, Canal Hearing Aids
Key market players worldwidePatientPop, GN Store Nord A/S, Sony Group Corp, Audicus, Lexie Hearing


Other key industry trends

  • In terms of revenue, China accounted for 4.3% of the global over-the-counter (otc) hearing aids market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Asia Pacific, Japan over-the-counter (otc) hearing aids market is projected to lead the regional market in terms of revenue in 2030.
  • China is the fastest growing regional market in Asia Pacific and is projected to reach USD 82.1 million by 2030.

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Over-The-Counter (OTC) Hearing Aids Market Companies

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China over-the-counter (otc) hearing aids market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to over-the-counter (otc) hearing aids market will help companies and investors design strategic landscapes.


Canal hearing aids was the largest segment with a revenue share of 32.77% in 2023. Horizon Databook has segmented the China over-the-counter (otc) hearing aids market based on in-the-ear hearing aids, receiver-in-the-ear hearing aids, behind-the-ear hearing aids, canal hearing aids covering the revenue growth of each sub-segment from 2018 to 2030.


In China, however, the usage of hearing aids is relatively low. According to a survey conducted by the European Hearing Instrument Manufacturers Association, between 60% and 80% of individuals with hearing loss do not use hearing aids in China.

In addition, a survey jointly published in 2022 by Tencent and Nanjing University found that in China's aging population, less than 10% of elderly adults with hearing impairments used hearing aids, which is significantly lower than the 30% in European countries.

As a result, the country's market for OTC hearing aids is expected to grow due to the large geriatric population, which is more likely to suffer from hearing loss.

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Horizon Databook provides a detailed overview of country-level data and insights on the China over-the-counter (otc) hearing aids market, including forecasts for subscribers. This country databook contains high-level insights into China over-the-counter (otc) hearing aids market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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China over-the-counter (otc) hearing aids market size, by product, 2018-2030 (US$M)

China Over-The-Counter (OTC) Hearing Aids Market Share, 2023 & 2030 (US$M)

China over-the-counter (otc) hearing aids market size, by product, 2018-2030 (US$M)

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