Germany Oral Care Market Size & Outlook, 2023-2030

The oral care market in Germany is expected to reach a projected revenue of US$ 4,705.2 million by 2030. A compound annual growth rate of 5.6% is expected of Germany oral care market from 2024 to 2030.
Revenue, 2023 (US$M)
$3,215.3
Forecast, 2030 (US$M)
$4,705.2
CAGR, 2024 - 2030
5.6%
Report Coverage
Germany

Germany oral care market highlights

  • The Germany oral care market generated a revenue of USD 3,215.3 million in 2023 and is expected to reach USD 4,705.2 million by 2030.
  • The Germany market is expected to grow at a CAGR of 5.6% from 2024 to 2030.
  • In terms of segment, toothbrush was the largest revenue generating product in 2023.
  • Toothbrush is the most lucrative product segment registering the fastest growth during the forecast period.

Oral care market data book summary

Market revenue in 2023USD 3,215.3 million
Market revenue in 2030USD 4,705.2 million
Growth rate5.6% (CAGR from 2023 to 2030)
Largest segmentToothbrush
Fastest growing segmentToothbrush
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationToothbrush, Toothpaste, Mouthwash/Rinse, Dental Accessories, Denture Products
Key market players worldwideColgate-Palmolive Co, GSK PLC, Johnson & Johnson, Church & Dwight Co Inc, Procter & Gamble Co, Unilever PLC, GC Corporation, Lion Corp, Henkel AG & Co KGaA, Sunstar

Other key industry trends

  • In terms of revenue, Germany accounted for 8.5% of the global oral care market in 2023.
  • Country-wise, China is expected to lead the global market in terms of revenue in 2030.
  • In Europe, Germany oral care market is projected to lead the regional market in terms of revenue in 2030.
  • Italy is the fastest growing regional market in Europe and is projected to reach USD 1,372.0 million by 2030.

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Oral Care Market Companies

Name Profile # Employees HQ Website

Germany oral care market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to oral care market will help companies and investors design strategic landscapes.


Toothbrush was the largest segment with a revenue share of 25.45% in 2023. Horizon Databook has segmented the Germany oral care market based on toothbrush, toothpaste, mouthwash/rinse, dental accessories, denture products covering the revenue growth of each sub-segment from 2018 to 2030.


  • Germany Oral Care Product Outlook (Revenue, USD Million, 2018-2030)
    • Toothbrush
      • Manual Toothbrush
      • Electric Toothbrush
      • Battery-powered Toothbrush
      • Others
    • Toothpaste
      • Gel
      • Polish
      • Paste
      • Powder
    • Mouthwash/Rinse
      • Medicated
      • Non-medicated
    • Dental Accessories
      • Cosmetic whitening product
      • Fresh breath dental chewing gum
      • Tongue scrappers
      • Fresh breaths strips
      • Others
        • Oral irrigators
          • Countertop
          • Cordless
        • Mouth freshener sprays
    • Denture Products
      • Cleaners
      • Fixatives
      • Others
  • Germany Oral Care Distribution Channel Outlook (Revenue, USD Million, 2018-2030)
    • Supermarkets/Hypermarkets
    • Convenience stores
    • Online retail stores
    • Pharmacies and Drug stores

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  • Access to comprehensive data: Horizon Databook provides over 1 million market statistics and 20,000+ reports, offering extensive coverage across various industries and regions.
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Target buyers of Germany oral care market databook

  • Our clientele includes a mix of oral care market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of country-level data and insights on the Germany oral care market , including forecasts for subscribers. This country databook contains high-level insights into Germany oral care market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Germany oral care market size, by product, 2018-2030 (US$M)

Germany Oral Care Market Outlook Share, 2023 & 2030 (US$M)

Germany oral care market size, by product, 2018-2030 (US$M)

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