Global Oral Care Market Size & Outlook, 2023-2030

The oral care industry worldwide is expected to reach a projected revenue of US$ 58,834.7 million by 2030. A compound annual growth rate of 6.6% is expected of the worldwide oral care industry from 2024 to 2030.
Revenue, 2023 (US$M)
$37,685.2
Forecast, 2030 (US$M)
$58,834.7
CAGR, 2024 - 2030
6.6%
Report Coverage
Worldwide

Global oral care market highlights

  • The global oral care market generated a revenue of USD 37,685.2 million in 2023 and is expected to reach USD 58,834.7 million by 2030.
  • The market is expected to grow at a CAGR (2024 - 2030) of 6.6% by 2030.
  • In terms of segment, toothbrush accounted for a revenue of USD 9,562.8 million in 2023.
  • Toothbrush is the most lucrative product segment registering the fastest growth during the forecast period.
  • In terms of region, Asia Pacific was the largest revenue generating market in 2023.
  • Country-wise, U.S. is expected to register the highest CAGR from 2024 to 2030.

Global data book summary

Market revenue in 2023USD 37,685.2 million
Market revenue in 2030USD 58,834.7 million
Growth rate6.6% (CAGR from 2023 to 2030)
Largest segmentToothbrush
Fastest growing segmentToothbrush
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationToothbrush, Toothpaste, Mouthwash/Rinse, Dental Accessories, Denture Products

Other key industry trends

  • In terms of revenue, the North America accounted for 15.7% of the global oral care market in 2023.
  • By country, the China is projected to lead the global market in terms of revenue in 2030.
  • By country, U.S. is the fastest growing regional market and is projected to reach USD 7,299.2 million by 2030.

No credit card required*

Horizon in a snapshot

  • 30K+ Global Market Reports
  • 120K+ Country Reports
  • 1.2M+ Market Statistics
  • 200K+ Company Profiles
  • Industry insights and more

Oral Care Market Companies

Name Profile # Employees HQ Website

Global oral care market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to oral care market will help companies and investors design strategic landscapes.


Toothbrush was the largest segment with a revenue share of 25.38% in 2023. Horizon Databook has segmented the Global oral care market based on toothbrush, toothpaste, mouthwash/rinse, dental accessories, denture products covering the revenue growth of each sub-segment from 2018 to 2030.


  • Global Oral Care Product Outlook (Revenue, USD Million, 2018-2030)
    • Toothbrush
      • Manual Toothbrush
      • Electric Toothbrush
      • Battery-powered Toothbrush
      • Others
    • Toothpaste
      • Gel
      • Polish
      • Paste
      • Powder
    • Mouthwash/Rinse
      • Medicated
      • Non-medicated
    • Dental Accessories
      • Cosmetic whitening product
      • Fresh breath dental chewing gum
      • Tongue scrappers
      • Fresh breaths strips
      • Others
        • Oral irrigators
          • Countertop
          • Cordless
        • Mouth freshener sprays
    • Denture Products
      • Cleaners
      • Fixatives
      • Others
  • Global Oral Care Distribution Channel Outlook (Revenue, USD Million, 2018-2030)
    • Supermarkets/Hypermarkets
    • Convenience stores
    • Online retail stores
    • Pharmacies and Drug stores

Reasons to subscribe to Global oral care market databook:

  • Access to comprehensive data: Horizon Databook provides over 1 million market statistics and 20,000+ reports, offering extensive coverage across various industries and regions.
  • Informed decision making: Subscribers gain insights into market trends, customer preferences, and competitor strategies, empowering informed business decisions.
  • Cost-Effective solution: It's recognized as the world's most cost-effective market research database, offering high ROI through its vast repository of data and reports.
  • Customizable reports: Tailored reports and analytics allow companies to drill down into specific markets, demographics, or product segments, adapting to unique business needs.
  • Strategic advantage: By staying updated with the latest market intelligence, companies can stay ahead of competitors, anticipate industry shifts, and capitalize on emerging opportunities.

Target buyers of Global oral care market databook

  • Our clientele includes a mix of oral care market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of global-level data and insights on the Global oral care market , including forecasts for subscribers. This global databook contains high-level insights into Global oral care market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

Partial client list

  • logo

Global oral care market size, by regions, 2018-2030 (US$M)

Top 10 countries: Oral care market size, 2023 (US$M)

Global oral care market share, by product, 2023 & 2030 (%, US$M)

Oral care market: Opportunity assessment by country

Global oral care market, by region, 2023 (US$M)

Global oral care market size, by regions, 2018-2030 (US$M)

Sign up - it's easy, and free!

Sign up and get instant basic access to databook, upgrade
when ready, or enjoy our free plan indefinitely.

Explore all plans

Included in Horizon account

  • 30K+ Global Market Reports
  • 120K+ Country Reports
  • 1.2M+ Market Statistics
  • 200K+ Company Profiles
  • Industry insights and more