Global Oral Care Market Size & Outlook, 2023-2030
Global oral care market, 2018-2030 (US$M)
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Global oral care market highlights
- The global oral care market generated a revenue of USD 37,685.2 million in 2023 and is expected to reach USD 58,834.7 million by 2030.
- The market is expected to grow at a CAGR (2024 - 2030) of 6.6% by 2030.
- In terms of segment, toothbrush accounted for a revenue of USD 9,562.8 million in 2023.
- Toothbrush is the most lucrative product segment registering the fastest growth during the forecast period.
- In terms of region, Asia Pacific was the largest revenue generating market in 2023.
- Country-wise, U.S. is expected to register the highest CAGR from 2024 to 2030.
Global data book summary
| Market revenue in 2023 | USD 37,685.2 million |
| Market revenue in 2030 | USD 58,834.7 million |
| Growth rate | 6.6% (CAGR from 2023 to 2030) |
| Largest segment | Toothbrush |
| Fastest growing segment | Toothbrush |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Toothbrush, Toothpaste, Mouthwash/Rinse, Dental Accessories, Denture Products |
Other key industry trends
- In terms of revenue, the North America accounted for 15.7% of the global oral care market in 2023.
- By country, the China is projected to lead the global market in terms of revenue in 2030.
- By country, U.S. is the fastest growing regional market and is projected to reach USD 7,299.2 million by 2030.
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Oral Care Market Scope
Oral Care Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
Global oral care market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to oral care market will help companies and investors design strategic landscapes.
Toothbrush was the largest segment with a revenue share of 25.38% in 2023. Horizon Databook has segmented the Global oral care market based on toothbrush, toothpaste, mouthwash/rinse, dental accessories, denture products covering the revenue growth of each sub-segment from 2018 to 2030.
- Global Oral Care Product Outlook (Revenue, USD Million, 2018-2030)
- Toothbrush
- Manual Toothbrush
- Electric Toothbrush
- Battery-powered Toothbrush
- Others
- Toothpaste
- Gel
- Polish
- Paste
- Powder
- Mouthwash/Rinse
- Medicated
- Non-medicated
- Dental Accessories
- Cosmetic whitening product
- Fresh breath dental chewing gum
- Tongue scrappers
- Fresh breaths strips
- Others
- Oral irrigators
- Countertop
- Cordless
- Mouth freshener sprays
- Oral irrigators
- Denture Products
- Cleaners
- Fixatives
- Others
- Toothbrush
- Global Oral Care Distribution Channel Outlook (Revenue, USD Million, 2018-2030)
- Supermarkets/Hypermarkets
- Convenience stores
- Online retail stores
- Pharmacies and Drug stores
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Target buyers of Global oral care market databook
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Our clientele includes a mix of oral care market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of global-level data and insights on the Global oral care market , including forecasts for subscribers. This global databook contains high-level insights into Global oral care market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Global oral care market size, by regions, 2018-2030 (US$M)
Top 10 countries: Oral care market size, 2023 (US$M)
Global oral care market share, by product, 2023 & 2030 (%, US$M)
Oral care market: Opportunity assessment by country
Global oral care market, by region, 2023 (US$M)
| Product | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 | CAGR |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| North America | 4,891.4 | 5,033.3 | 5,266.3 | 5,456.9 | 5,674.9 | 5,918.4 | 6,187.8 | 6,490.3 | 6,821.9 | 7,179.1 | 7,563.6 | 7,975.6 | 8,537.1 | 5.4% |
| Europe | 8,041.0 | 8,338.7 | 8,792.5 | 9,249.9 | 9,697.7 | 10,196.0 | 10,750.1 | 11,371.5 | 12,055.9 | 12,799.1 | 13,605.8 | 14,477.9 | 15,497.1 | 6.2% |
| Asia Pacific | 11,503.7 | 12,068.3 | 12,872.7 | 13,698.8 | 14,527.6 | 15,449.6 | 16,476.0 | 17,627.8 | 18,901.8 | 20,295.4 | 21,819.5 | 23,481.0 | 25,134.1 | 7.2% |
| Latin America | 2,734.9 | 2,850.3 | 3,020.5 | 3,193.6 | 3,365.1 | 3,555.8 | 3,768.2 | 4,006.3 | 4,269.1 | 4,555.7 | 4,867.7 | 5,206.6 | 5,573.1 | 6.6% |
| MEA | 1,943.4 | 2,031.6 | 2,159.5 | 2,290.2 | 2,420.5 | 2,565.5 | 2,726.9 | 2,907.9 | 3,107.9 | 3,326.3 | 3,564.7 | 3,824.1 | 4,093.3 | 6.9% |
| Overall | 29,114.4 | 30,322.2 | 32,111.4 | 33,889.3 | 35,685.7 | 37,685.2 | 39,908.8 | 42,403.8 | 45,156.6 | 48,155.6 | 51,421.3 | 54,965.1 | 58,834.7 | 6.6% |
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