Europe Oral Care Market Size & Outlook, 2023-2030

The oral care market in Europe is expected to reach a projected revenue of US$ 15,497.1 million by 2030. A compound annual growth rate of 6.2% is expected of Europe oral care market from 2024 to 2030.
Revenue, 2023 (US$M)
$10,196.0
Forecast, 2030 (US$M)
$15,497.1
CAGR, 2024 - 2030
6.2%
Report Coverage
Europe

Europe oral care market highlights

  • The Europe oral care market generated a revenue of USD 10,196.0 million in 2023.
  • The market is expected to grow at a CAGR of 6.2% from 2024 to 2030.
  • In terms of segment, toothpaste was the largest revenue generating product in 2023.
  • Toothbrush is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, Italy is expected to register the highest CAGR from 2024 to 2030.

Europe data book summary

Market revenue in 2023USD 10,196.0 million
Market revenue in 2030USD 15,497.1 million
Growth rate6.2% (CAGR from 2023 to 2030)
Largest segmentToothpaste
Fastest growing segmentToothbrush
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationToothbrush, Toothpaste, Mouthwash/Rinse, Dental Accessories, Denture Products
Key market players worldwideColgate-Palmolive Co, GSK PLC, Johnson & Johnson, Church & Dwight Co Inc, Procter & Gamble Co, Unilever PLC, GC Corporation, Lion Corp, Henkel AG & Co KGaA, Sunstar

Other key industry trends

  • In terms of revenue, Europe region accounted for 27.1% of the global oral care market in 2023.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 25,134.1 million by 2030.

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Oral Care Market Companies

Name Profile # Employees HQ Website

Europe oral care market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to oral care market will help companies and investors design strategic landscapes.


Toothpaste was the largest segment with a revenue share of 25.41% in 2023. Horizon Databook has segmented the Europe oral care market based on toothbrush, toothpaste, mouthwash/rinse, dental accessories, denture products covering the revenue growth of each sub-segment from 2018 to 2030.


  • Europe Oral Care Product Outlook (Revenue, USD Million, 2018-2030)
    • Toothbrush
      • Manual Toothbrush
      • Electric Toothbrush
      • Battery-powered Toothbrush
      • Others
    • Toothpaste
      • Gel
      • Polish
      • Paste
      • Powder
    • Mouthwash/Rinse
      • Medicated
      • Non-medicated
    • Dental Accessories
      • Cosmetic whitening product
      • Fresh breath dental chewing gum
      • Tongue scrappers
      • Fresh breaths strips
      • Others
        • Oral irrigators
          • Countertop
          • Cordless
        • Mouth freshener sprays
    • Denture Products
      • Cleaners
      • Fixatives
      • Others
  • Europe Oral Care Distribution Channel Outlook (Revenue, USD Million, 2018-2030)
    • Supermarkets/Hypermarkets
    • Convenience stores
    • Online retail stores
    • Pharmacies and Drug stores

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Target buyers of Europe oral care market databook

  • Our clientele includes a mix of oral care market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of continent-level data and insights on the Europe oral care market , including forecasts for subscribers. This continent databook contains high-level insights into Europe oral care market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Europe oral care market size, by country, 2018-2030 (US$M)

Europe Oral Care Market Outlook Share, 2023 & 2030 (US$M)

Europe oral care market size, by country, 2018-2030 (US$M)

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