Global Online Travel Agencies Market Size & Outlook

The global online travel agencies market size was estimated at USD 612,949.0 million in 2024 and is projected to reach USD 1,003,126.8 million by 2030, growing at a CAGR of 8.6% from 2025 to 2030.
Revenue, 2024 (US$M)
$612,949.0
Forecast, 2030 (US$M)
$1,003,126.8
CAGR, 2025 - 2030
8.6%
Report Coverage
Worldwide

Global online travel agencies market, 2018-2030 (US$M)

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Global online travel agencies market highlights

  • The global online travel agencies market generated a revenue of USD 612,949.0 million in 2024 and is expected to reach USD 1,003,126.8 million by 2030.
  • The market is expected to grow at a CAGR (2025 - 2030) of 8.6% by 2030.
  • In terms of segment, accommodation booking accounted for a revenue of USD 663,701.2 million in 2024.
  • Accommodation Booking is the most lucrative service type segment registering the fastest growth during the forecast period.
  • In terms of region, Europe was the largest revenue generating market in 2024.

Global data book summary

Market revenue in 2024USD 612,949.0 million
Market revenue in 2030USD 1,003,126.8 million
Growth rate8.6% (CAGR from 2025 to 2030)
Largest segmentAccommodation booking
Fastest growing segmentAccommodation Booking
Historical data covered2018 - 2023
Base year for estimation2024
Forecast period covered2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationAccommodation Booking

Other key industry trends

  • In terms of revenue, the North America accounted for 29.8% of the global online travel agencies market in 2024.

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Online Travel Agencies Market Companies

Name Profile # Employees HQ Website
Webjet.com View profile 11-50 Tampa, Florida, United States, North America http://www.webjet.com
Tongcheng Travel View profile 10001+ Suzhou, Jiangsu, China, Asia https://www.tongchengir.com/
eDreams ODIGEO View profile 1001-5000 Barcelona, Catalonia, Spain, Europe http://www.edreamsodigeo.com
Despegar View profile 1001-5000 Buenos Aires, Distrito Federal, Argentina, South America https://www.despegar.com.ar/
Airbnb View profile 5001-10000 San Francisco, California, United States, North America http://www.airbnb.com
Expedia View profile 10001+ Seattle, Washington, United States, North America https://www.expediagroup.com
Tripadvisor Inc View profile 2829 400 1st Avenue, Needham, MA, United States, 02494 https://www.tripadvisor.com
Trip.com Group Ltd View profile 36249 968 Jin Zhong Road, Shanghai, China, People's Republic of, 200335 https://www.ctrip.com
MakeMyTrip Ltd View profile 4090 DLF Cyber City, DLF Phase 2, 19th Floor, Building No. 5, Tower B, Sector 25, Gurugram, HR, India, 122002 https://www.makemytrip.com
Booking Holdings Inc View profile 23600 800 Connecticut Avenue, Norwalk, CT, United States, 06854 https://www.bookingholdings.com

Global online travel agencies market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to online travel agencies market will help companies and investors design strategic landscapes.


Accommodation booking was the largest segment with a revenue share of 108.28% in 2024. Horizon Databook has segmented the Global online travel agencies market based on accommodation booking covering the revenue growth of each sub-segment from 2018 to 2030.


  • Global Online Travel Agencies Service Type Outlook (Revenue, USD Million, 2018-2030)
    • Accommodation Booking
    • Transportation Booking
    • Tour & Excursions
    • Others
  • Global Online Travel Agencies Booking Platform Outlook (Revenue, USD Million, 2018-2030)
    • Mobile Devices (App-based)
    • Desktop/Laptop (Web-based)
  • Global Online Travel Agencies Age Group Outlook (Revenue, USD Million, 2018-2030)
    • Upto 29 Years
    • 30 to 44 Years
    • 45 to 59 Years
    • 60 Years & Above
  • Global Online Travel Agencies Traveler Type Outlook (Revenue, USD Million, 2018-2030)
    • Leisure Travelers
    • Business Travelers
    • Entertainment, Sports, and Event Travelers
    • Educational Travelers
    • Others

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Target buyers of Global online travel agencies market databook

  • Our clientele includes a mix of online travel agencies market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of global-level data and insights on the Global online travel agencies market , including forecasts for subscribers. This global databook contains high-level insights into Global online travel agencies market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Global online travel agencies market size, by regions, 2018-2030 (US$M)

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