U.S. Online Advertising Market Size & Outlook, 2023-2030
U.S. online advertising market, 2018-2030 (US$M)
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U.S. online advertising market highlights
- The U.S. online advertising market generated a revenue of USD 81,093.3 million in 2023 and is expected to reach USD 208,146.7 million by 2030.
- The U.S. market is expected to grow at a CAGR of 14.4% from 2024 to 2030.
- In terms of segment, native advertising was the largest revenue generating type in 2023.
- Full-Screen Interstitials is the most lucrative type segment registering the fastest growth during the forecast period.
Online advertising market data book summary
| Market revenue in 2023 | USD 81,093.3 million |
| Market revenue in 2030 | USD 208,146.7 million |
| Growth rate | 14.4% (CAGR from 2023 to 2030) |
| Largest segment | Native advertising |
| Fastest growing segment | Full-Screen Interstitials |
| Historical data | 2018 - 2022 |
| Base year | 2023 |
| Forecast period | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Native Advertising, Video Advertising, Display Advertising, Full-Screen Interstitials |
| Key market players worldwide | Alphabet Inc Class A, Meta Platforms Inc Class A, Microsoft Corp, Amazon.com Inc, X (formerly Twitter), Tencent Holdings Ltd, Adobe Inc, AOL, Verizon Communications Inc, Baidu Inc ADR |
Other key industry trends
- In terms of revenue, U.S. accounted for 30.1% of the global online advertising market in 2023.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In North America, U.S. online advertising market is projected to lead the regional market in terms of revenue in 2030.
- Canada is the fastest growing regional market in North America and is projected to reach USD 50,909.4 million by 2030.
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Online Advertising Market Scope
Online Advertising Market Companies
| Name | Profile | # Employees | HQ | Website |
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U.S. online advertising market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to online advertising market will help companies and investors design strategic landscapes.
Native advertising was the largest segment with a revenue share of 30.42% in 2023. Horizon Databook has segmented the U.S. online advertising market based on native advertising, video advertising, display advertising, full-screen interstitials covering the revenue growth of each sub-segment from 2018 to 2030.
The online advertising market in the U.S. has witnessed remarkable growth in recent years owing to the widespread adoption of smartphones and the increasing prevalence of high-speed internet connectivity. According to Broad band Now, 206.4 million Americans, representing approximately 62% of the total population, have access to high-speed 5G coverage in their homes.
This proliferation of the internet and subsequently digital channels has prompted businesses to shift their advertising budgets from traditional media to online advertisement. Another key factor is the continuous evolution of data analytics and Artificial Intelligence (AI) technologies.
Advertisers in the U.S. are leveraging these technologies to gain deeper insights into consumer behavior, which allows them to develop personalized and targeted advertising strategies.
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Our clientele includes a mix of online advertising market companies, investment firms, advisory firms & academic institutions.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the U.S. online advertising market, including forecasts for subscribers. This country databook contains high-level insights into U.S. online advertising market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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U.S. online advertising market report size, by type, 2018-2030 (US$M)
U.S. Online Advertising Market Share, 2023 & 2030 (US$M)
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