UK Online Advertising Market Size & Outlook, 2025-2030
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UK online advertising market highlights
- The UK online advertising market generated a revenue of USD 24,248.5 million in 2024 and is expected to reach USD 52,792.5 million by 2030.
- The UK market is expected to grow at a CAGR of 14% from 2025 to 2030.
- In terms of segment, video advertising was the largest revenue generating type in 2024.
- Full-Screen Interstitials is the most lucrative type segment registering the fastest growth during the forecast period.
Online advertising market data book summary
| Market revenue in 2024 | USD 24,248.5 million |
| Market revenue in 2030 | USD 52,792.5 million |
| Growth rate | 14% (CAGR from 2025 to 2030) |
| Largest segment | Video advertising |
| Fastest growing segment | Full-Screen Interstitials |
| Historical data | 2018 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Native Advertising, Video Advertising, Display Advertising, Full-Screen Interstitials |
| Key market players worldwide | Alphabet Inc Class A, Meta Platforms Inc Class A, Microsoft Corp, Amazon.com Inc, X (formerly Twitter), Tencent Holdings Ltd, Adobe Inc, AOL, Verizon Communications Inc, Baidu Inc ADR |
Other key industry trends
- In terms of revenue, UK accounted for 8.1% of the global online advertising market in 2024.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Europe, UK online advertising market is projected to lead the regional market in terms of revenue in 2030.
- UK is the fastest growing regional market in Europe and is projected to reach USD 52,792.5 million by 2030.
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Online Advertising Market Scope
Online Advertising Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| AOL | View profile | 5001-10000 | New York, New York, United States, North America | http://www.aol.com |
| X (formerly Twitter) | View profile | 1001-5000 | San Francisco, California, United States, North America | https://twitter.com/home?lang=en |
| Verizon Communications Inc | View profile | 105400 | 1095 Avenue of the Americas, New York, NY, United States, 10036 | https://www.verizon.com |
| Baidu Inc ADR | View profile | 45500 | No. 10 Shangdi 10th Street, Baidu Campus, Haidian District, Beijing, China, People's Republic of, 100085 | https://ir.baidu.com |
| Meta Platforms Inc Class A | View profile | 69329 | 1 Meta Way, Menlo Park, CA, United States, 94025 | https://about.meta.com |
| Adobe Inc | View profile | 29945 | 345 Park Avenue, San Jose, CA, United States, 95110-2704 | https://www.adobe.com |
| Alphabet Inc Class A | View profile | 180895 | 1600 Amphitheatre Parkway, Mountain View, CA, United States, 94043 | https://www.abc.xyz |
| Tencent Holdings Ltd | View profile | 104787 | No. 33 Haitian 2nd Road, Tencent Binhai Towers, Nanshan District, Shenzhen, China, People's Republic of, 518054 | http://www.tencent.com |
| Microsoft Corp | View profile | 221000 | One Microsoft Way, Redmond, WA, United States, 98052-6399 | https://www.microsoft.com |
| Amazon.com Inc | View profile | 1525000 | 410 Terry Avenue North, Seattle, WA, United States, 98109-5210 | https://www.amazon.com |
UK online advertising market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to online advertising market will help companies and investors design strategic landscapes.
Video advertising was the largest segment with a revenue share of 40.77% in 2024. Horizon Databook has segmented the UK online advertising market based on native advertising, video advertising, display advertising, full-screen interstitials covering the revenue growth of each sub-segment from 2018 to 2030.
The increasing digitalization in businesses, along with the widespread adoption of smartphones and high-speed internet, has significantly expanded the audience for online advertising. In addition, the robust economy and high consumer spending in the U.K. have created a suitable environment for businesses to invest in digital advertising, which is propelling the growth of the online advertising market in the U.K.
The growth of the market in the U.K. is majorly attributed to the ongoing investment in 5G infrastructure across the country. For instance, in November 2023, the U.K. government allocated a GBP 36 million fund to 10 cities across the country, spanning from Glasgow to the West Midlands, to accelerate 5Genabled innovation.
These regions, designated as 5G Innovation Regions (5GIRs), are investing in local projects to enhance wireless connectivity across various sectors, including public services, advertising, agriculture, and road safety.
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Target buyers of UK online advertising market databook
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Our clientele includes a mix of online advertising market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the UK online advertising market, including forecasts for subscribers. This country databook contains high-level insights into UK online advertising market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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UK online advertising market report size, by type, 2018-2030 (US$M)
UK Online Advertising Market Share, 2024 & 2030 (US$M)
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