UK Online Advertising Market Size & Outlook, 2023-2030
UK online advertising market, 2018-2030 (US$M)
Related Markets
UK online advertising market highlights
- The UK online advertising market generated a revenue of USD 15,352.2 million in 2023 and is expected to reach USD 41,379.2 million by 2030.
- The UK market is expected to grow at a CAGR of 15.2% from 2024 to 2030.
- In terms of segment, native advertising was the largest revenue generating type in 2023.
- Full-Screen Interstitials is the most lucrative type segment registering the fastest growth during the forecast period.
Online advertising market data book summary
| Market revenue in 2023 | USD 15,352.2 million |
| Market revenue in 2030 | USD 41,379.2 million |
| Growth rate | 15.2% (CAGR from 2023 to 2030) |
| Largest segment | Native advertising |
| Fastest growing segment | Full-Screen Interstitials |
| Historical data | 2018 - 2022 |
| Base year | 2023 |
| Forecast period | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Native Advertising, Video Advertising, Display Advertising, Full-Screen Interstitials |
| Key market players worldwide | Alphabet Inc Class A, Meta Platforms Inc Class A, Microsoft Corp, Amazon.com Inc, X (formerly Twitter), Tencent Holdings Ltd, Adobe Inc, AOL, Verizon Communications Inc, Baidu Inc ADR |
Other key industry trends
- In terms of revenue, UK accounted for 5.7% of the global online advertising market in 2023.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Europe, UK online advertising market is projected to lead the regional market in terms of revenue in 2030.
- France is the fastest growing regional market in Europe and is projected to reach USD 32,940.1 million by 2030.
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Online Advertising Market Scope
Online Advertising Market Companies
| Name | Profile | # Employees | HQ | Website |
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UK online advertising market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to online advertising market will help companies and investors design strategic landscapes.
Native advertising was the largest segment with a revenue share of 32.55% in 2023. Horizon Databook has segmented the UK online advertising market based on native advertising, video advertising, display advertising, full-screen interstitials covering the revenue growth of each sub-segment from 2018 to 2030.
The increasing digitalization in businesses, along with the widespread adoption of smartphones and high-speed internet, has significantly expanded the audience for online advertising. In addition, the robust economy and high consumer spending in the U.K. have created a suitable environment for businesses to invest in digital advertising, which is propelling the growth of the online advertising market in the U.K.
The growth of the market in the U.K. is majorly attributed to the ongoing investment in 5G infrastructure across the country. For instance, in November 2023, the U.K. government allocated a GBP 36 million fund to 10 cities across the country, spanning from Glasgow to the West Midlands, to accelerate 5Genabled innovation.
These regions, designated as 5G Innovation Regions (5GIRs), are investing in local projects to enhance wireless connectivity across various sectors, including public services, advertising, agriculture, and road safety.
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Target buyers of UK online advertising market databook
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Our clientele includes a mix of online advertising market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the UK online advertising market, including forecasts for subscribers. This country databook contains high-level insights into UK online advertising market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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UK online advertising market report size, by type, 2018-2030 (US$M)
UK Online Advertising Market Share, 2023 & 2030 (US$M)
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