UAE Online Advertising Market Size & Outlook, 2023-2030
UAE online advertising market, 2018-2030 (US$M)
Related Markets
UAE online advertising market highlights
- The UAE online advertising market generated a revenue of USD 2,350.8 million in 2023 and is expected to reach USD 5,358.7 million by 2030.
- The UAE market is expected to grow at a CAGR of 12.5% from 2024 to 2030.
- In terms of segment, display advertising was the largest revenue generating type in 2023.
- Full-Screen Interstitials is the most lucrative type segment registering the fastest growth during the forecast period.
Online advertising market data book summary
| Market revenue in 2023 | USD 2,350.8 million |
| Market revenue in 2030 | USD 5,358.7 million |
| Growth rate | 12.5% (CAGR from 2023 to 2030) |
| Largest segment | Display advertising |
| Fastest growing segment | Full-Screen Interstitials |
| Historical data | 2018 - 2022 |
| Base year | 2023 |
| Forecast period | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Native Advertising, Video Advertising, Display Advertising, Full-Screen Interstitials |
| Key market players worldwide | Alphabet Inc Class A, Meta Platforms Inc Class A, Microsoft Corp, Amazon.com Inc, X (formerly Twitter), Tencent Holdings Ltd, Adobe Inc, AOL, Verizon Communications Inc, Baidu Inc ADR |
Other key industry trends
- In terms of revenue, UAE accounted for 0.9% of the global online advertising market in 2023.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Middle East & Africa, Saudi Arabia online advertising market is projected to lead the regional market in terms of revenue in 2030.
- UAE is the fastest growing regional market in Middle East & Africa and is projected to reach USD 5,358.7 million by 2030.
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Online Advertising Market Scope
Online Advertising Market Companies
| Name | Profile | # Employees | HQ | Website |
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UAE online advertising market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to online advertising market will help companies and investors design strategic landscapes.
Display advertising was the largest segment with a revenue share of 23.16% in 2023. Horizon Databook has segmented the UAE online advertising market based on native advertising, video advertising, display advertising, full-screen interstitials covering the revenue growth of each sub-segment from 2018 to 2030.
The regional market has witnessed significant growth, fueled by factors such as widespread internet adoption, smartphone penetration, and the ongoing rollout of 5G technology. Local advertising is a key component of the UAE market, where businesses strategically incorporate cultural elements, traditions, and the local Arabic language into their online campaigns to resonate with the diverse population.
For instance, companies often customize their online ads to reflect the unique cultural aspects of the UAE, creating a more authentic connection with consumers. The introduction of 5G technology has played a pivotal role in transforming the online advertising landscape in the UAE.
The enhanced speed and connectivity provided by 5G have facilitated the creation of more immersive and engaging ad formats, such as high-quality video content and interactive campaigns, offering an enhanced user experience.
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Target buyers of UAE online advertising market databook
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Our clientele includes a mix of online advertising market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the UAE online advertising market, including forecasts for subscribers. This country databook contains high-level insights into UAE online advertising market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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UAE online advertising market report size, by type, 2018-2030 (US$M)
UAE Online Advertising Market Share, 2023 & 2030 (US$M)
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