South Korea Online Advertising Market Size & Outlook
South Korea online advertising market, 2018-2030 (US$M)
Related Markets
South Korea online advertising market highlights
- The South Korea online advertising market generated a revenue of USD 13,792.0 million in 2023 and is expected to reach USD 41,294.8 million by 2030.
- The South Korea market is expected to grow at a CAGR of 17% from 2024 to 2030.
- In terms of segment, display advertising was the largest revenue generating type in 2023.
- Display Advertising is the most lucrative type segment registering the fastest growth during the forecast period.
Online advertising market data book summary
| Market revenue in 2023 | USD 13,792.0 million |
| Market revenue in 2030 | USD 41,294.8 million |
| Growth rate | 17% (CAGR from 2023 to 2030) |
| Largest segment | Display advertising |
| Fastest growing segment | Display Advertising |
| Historical data | 2018 - 2022 |
| Base year | 2023 |
| Forecast period | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Native Advertising, Video Advertising, Display Advertising, Full-Screen Interstitials |
| Key market players worldwide | Alphabet Inc Class A, Meta Platforms Inc Class A, Microsoft Corp, Amazon.com Inc, X (formerly Twitter), Tencent Holdings Ltd, Adobe Inc, AOL, Verizon Communications Inc, Baidu Inc ADR |
Other key industry trends
- In terms of revenue, South Korea accounted for 5.1% of the global online advertising market in 2023.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Asia Pacific, China online advertising market is projected to lead the regional market in terms of revenue in 2030.
- India is the fastest growing regional market in Asia Pacific and is projected to reach USD 21,914.6 million by 2030.
No credit card required*
Horizon in a snapshot
- 30K+ Global Market Reports
- 120K+ Country Reports
- 1.2M+ Market Statistics
- 200K+ Company Profiles
- Industry insights and more
Online Advertising Market Scope
Online Advertising Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
South Korea online advertising market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to online advertising market will help companies and investors design strategic landscapes.
Display advertising was the largest segment with a revenue share of 26.01% in 2023. Horizon Databook has segmented the South Korea online advertising market based on native advertising, video advertising, display advertising, full-screen interstitials covering the revenue growth of each sub-segment from 2018 to 2030.
South Korea has a tech-savvy population, making online advertising an essential tool for businesses to connect with consumers. Social media platforms such as Kakao Talk, Naver, and Instagram is immensely popular among advertisers. Companies often utilize sponsored content, display ads, and video advertising on these platforms to effectively engage with their target audience.
For instance, Kakao Talk, a widely used messaging app in South Korea, provides a platform for businesses to reach users through targeted messages and advertisements. The online advertising market has experienced a positive impact from the global popularity of K-pop, as the genre's influence extends beyond the music industry.
Brands often collaborate with K-pop groups and idols, utilizing their immense social media presence and influence to enhance brand visibility and connect with fans, thereby contributing to the growth and success of the online advertising market.
Reasons to subscribe to South Korea online advertising market databook:
-
Access to comprehensive data: Horizon Databook provides over 1 million market statistics and 20,000+ reports, offering extensive coverage across various industries and regions.
-
Informed decision making: Subscribers gain insights into market trends, customer preferences, and competitor strategies, empowering informed business decisions.
-
Cost-Effective solution: It's recognized as the world's most cost-effective market research database, offering high ROI through its vast repository of data and reports.
-
Customizable reports: Tailored reports and analytics allow companies to drill down into specific markets, demographics, or product segments, adapting to unique business needs.
-
Strategic advantage: By staying updated with the latest market intelligence, companies can stay ahead of competitors, anticipate industry shifts, and capitalize on emerging opportunities.
Target buyers of South Korea online advertising market databook
-
Our clientele includes a mix of online advertising market companies, investment firms, advisory firms & academic institutions.
-
30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
-
Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
-
The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the South Korea online advertising market, including forecasts for subscribers. This country databook contains high-level insights into South Korea online advertising market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
Partial client list
South Korea online advertising market report size, by type, 2018-2030 (US$M)
South Korea Online Advertising Market Share, 2023 & 2030 (US$M)
Related regional statistics
Sign up - it's easy, and free!
Sign up and get instant basic access to databook, upgrade
when ready, or enjoy our
free plan indefinitely.
Included in Horizon account
- 30K+ Global Market Reports
- 120K+ Country Reports
- 1.2M+ Market Statistics
- 200K+ Company Profiles
- Industry insights and more
