South Africa Online Advertising Market Size & Outlook
South Africa online advertising market, 2018-2030 (US$M)
Related Markets
South Africa online advertising market highlights
- The South Africa online advertising market generated a revenue of USD 567.1 million in 2023 and is expected to reach USD 1,270.5 million by 2030.
- The South Africa market is expected to grow at a CAGR of 12.2% from 2024 to 2030.
- In terms of segment, display advertising was the largest revenue generating type in 2023.
- Full-Screen Interstitials is the most lucrative type segment registering the fastest growth during the forecast period.
Online advertising market data book summary
| Market revenue in 2023 | USD 567.1 million |
| Market revenue in 2030 | USD 1,270.5 million |
| Growth rate | 12.2% (CAGR from 2023 to 2030) |
| Largest segment | Display advertising |
| Fastest growing segment | Full-Screen Interstitials |
| Historical data | 2018 - 2022 |
| Base year | 2023 |
| Forecast period | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Native Advertising, Video Advertising, Display Advertising, Full-Screen Interstitials |
| Key market players worldwide | Alphabet Inc Class A, Meta Platforms Inc Class A, Microsoft Corp, Amazon.com Inc, X (formerly Twitter), Tencent Holdings Ltd, Adobe Inc, AOL, Verizon Communications Inc, Baidu Inc ADR |
Other key industry trends
- In terms of revenue, South Africa accounted for 0.2% of the global online advertising market in 2023.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Middle East & Africa, Saudi Arabia online advertising market is projected to lead the regional market in terms of revenue in 2030.
- UAE is the fastest growing regional market in Middle East & Africa and is projected to reach USD 5,358.7 million by 2030.
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Online Advertising Market Scope
Online Advertising Market Companies
| Name | Profile | # Employees | HQ | Website |
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South Africa online advertising market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to online advertising market will help companies and investors design strategic landscapes.
Display advertising was the largest segment with a revenue share of 23.17% in 2023. Horizon Databook has segmented the South Africa online advertising market based on native advertising, video advertising, display advertising, full-screen interstitials covering the revenue growth of each sub-segment from 2018 to 2030.
Brands utilize platforms such as Facebook, Instagram, and Twitter to engage with consumers, employing various strategies such as sponsored content, video ads, and influencer collaborations. In addition, the mobile-first approach is prevalent in South Africa, given the high number of cellular mobile connections.
According to GSMA Intelligence, 69% of the South African population adopted smartphones in 2022. This has prompted businesses to optimize their online advertising campaigns for mobile devices, ensuring a seamless and user-friendly experience for the audience.
Moreover, the growth of programmatic advertising and the adoption of data-driven strategies are shaping the industry, allowing advertisers to optimize their campaigns and target specific demographics more effectively.
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Our clientele includes a mix of online advertising market companies, investment firms, advisory firms & academic institutions.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of country-level data and insights on the South Africa online advertising market, including forecasts for subscribers. This country databook contains high-level insights into South Africa online advertising market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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South Africa online advertising market report size, by type, 2018-2030 (US$M)
South Africa Online Advertising Market Share, 2023 & 2030 (US$M)
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