Saudi Arabia Online Advertising Market Size & Outlook
Saudi Arabia online advertising market, 2018-2030 (US$M)
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Saudi Arabia online advertising market highlights
- The Saudi Arabia online advertising market generated a revenue of USD 2,700.6 million in 2023 and is expected to reach USD 5,484.8 million by 2030.
- The Saudi Arabia market is expected to grow at a CAGR of 10.7% from 2024 to 2030.
- In terms of segment, display advertising was the largest revenue generating type in 2023.
- Full-Screen Interstitials is the most lucrative type segment registering the fastest growth during the forecast period.
Online advertising market data book summary
| Market revenue in 2023 | USD 2,700.6 million |
| Market revenue in 2030 | USD 5,484.8 million |
| Growth rate | 10.7% (CAGR from 2023 to 2030) |
| Largest segment | Display advertising |
| Fastest growing segment | Full-Screen Interstitials |
| Historical data | 2018 - 2022 |
| Base year | 2023 |
| Forecast period | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Native Advertising, Video Advertising, Display Advertising, Full-Screen Interstitials |
| Key market players worldwide | Alphabet Inc Class A, Meta Platforms Inc Class A, Microsoft Corp, Amazon.com Inc, X (formerly Twitter), Tencent Holdings Ltd, Adobe Inc, AOL, Verizon Communications Inc, Baidu Inc ADR |
Other key industry trends
- In terms of revenue, Saudi Arabia accounted for 1.0% of the global online advertising market in 2023.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Middle East & Africa, Saudi Arabia online advertising market is projected to lead the regional market in terms of revenue in 2030.
- UAE is the fastest growing regional market in Middle East & Africa and is projected to reach USD 5,358.7 million by 2030.
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Online Advertising Market Scope
Online Advertising Market Companies
| Name | Profile | # Employees | HQ | Website |
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Saudi Arabia online advertising market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to online advertising market will help companies and investors design strategic landscapes.
Display advertising was the largest segment with a revenue share of 24.21% in 2023. Horizon Databook has segmented the Saudi Arabia online advertising market based on native advertising, video advertising, display advertising, full-screen interstitials covering the revenue growth of each sub-segment from 2018 to 2030.
The regional market has witnessed remarkable growth, driven by factors such as growing tourism, increasing internet penetration, and smartphone usage. Local advertising is a significant aspect of the KSA market, with businesses leveraging cultural nuances, traditions, and vernacular languages to establish a more meaningful connection with their target audience.
For instance, companies often tailor their online ad campaigns to reflect the rich cultural heritage of Saudi Arabia, resonating with consumers on a deeper level. In addition, the deployment of 5G technology has led to a new era for online advertising in KSA.
The increased speed and connectivity offered by 5G have opened doors for more immersive and engaging ad formats, such as high-quality video content and interactive campaigns, enhancing the overall user experience.
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Our clientele includes a mix of online advertising market companies, investment firms, advisory firms & academic institutions.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of country-level data and insights on the Saudi Arabia online advertising market, including forecasts for subscribers. This country databook contains high-level insights into Saudi Arabia online advertising market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Saudi Arabia online advertising market report size, by type, 2018-2030 (US$M)
Saudi Arabia Online Advertising Market Share, 2023 & 2030 (US$M)
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