North America Online Advertising Market Size & Outlook
North America online advertising market, 2018-2030 (US$M)
Related Markets
North America online advertising market highlights
- The North America online advertising market generated a revenue of USD 100,223.0 million in 2023.
- The market is expected to grow at a CAGR of 14.5% from 2024 to 2030.
- In terms of segment, native advertising was the largest revenue generating type in 2023.
- Full-Screen Interstitials is the most lucrative type segment registering the fastest growth during the forecast period.
- Country-wise, Canada is expected to register the highest CAGR from 2024 to 2030.
North America data book summary
| Market revenue in 2023 | USD 100,223.0 million |
| Market revenue in 2030 | USD 259,056.1 million |
| Growth rate | 14.5% (CAGR from 2023 to 2030) |
| Largest segment | Native advertising |
| Fastest growing segment | Full-Screen Interstitials |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Native Advertising, Video Advertising, Display Advertising, Full-Screen Interstitials |
| Key market players worldwide | Alphabet Inc Class A, Meta Platforms Inc Class A, Microsoft Corp, Amazon.com Inc, X (formerly Twitter), Tencent Holdings Ltd, Adobe Inc, AOL, Verizon Communications Inc, Baidu Inc ADR |
Other key industry trends
- In terms of revenue, North America region accounted for 37.2% of the global online advertising market in 2023.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 250,071.6 million by 2030.
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Online Advertising Market Scope
Online Advertising Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
North America online advertising market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to online advertising market will help companies and investors design strategic landscapes.
Native advertising was the largest segment with a revenue share of 31.19% in 2023. Horizon Databook has segmented the North America online advertising market based on native advertising, video advertising, display advertising, full-screen interstitials covering the revenue growth of each sub-segment from 2018 to 2030.
The growth of the online advertising market in North America can be attributed to the proliferation of smartphones and the increasing internet connectivity, which have significantly expanded the digital landscape, providing advertisers with a broader audience to target. This surge in online user engagement has increased the demand for digital advertising spaces.
The region's strong economy and high spending capacity of consumers have encouraged businesses to invest more in advertising to capture a significant share of the market. As North American consumers rely on digital platforms for information, entertainment, and shopping, advertisers are shifting from traditional media to online channels to reach their target audiences more effectively.
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Our clientele includes a mix of online advertising market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of continent-level data and insights on the North America online advertising market, including forecasts for subscribers. This continent databook contains high-level insights into North America online advertising market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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North America online advertising market report size, by country, 2018-2030 (US$M)
North America Online Advertising Market Share, 2023 & 2030 (US$M)
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