North America Online Advertising Market Size & Outlook
The online advertising market in North America is expected to reach a projected revenue of US$ 259,056.1 million by 2030. A compound annual growth rate of 14.5% is expected of North America online advertising market from 2024 to 2030.
Revenue, 2023 (US$M)
$100,223.0
Forecast, 2030 (US$M)
$259,056.1
CAGR, 2024 - 2030
14.5%
Report Coverage
North America
North America online advertising market, 2018-2030 (US$M)
Related Markets
North America online advertising market highlights
- The North America online advertising market generated a revenue of USD 100,223.0 million in 2023.
- The market is expected to grow at a CAGR of 14.5% from 2024 to 2030.
- In terms of segment, native advertising was the largest revenue generating type in 2023.
- Full-Screen Interstitials is the most lucrative type segment registering the fastest growth during the forecast period.
- Country-wise, Canada is expected to register the highest CAGR from 2024 to 2030.
North America data book summary
| Market revenue in 2023 | USD 100,223.0 million |
| Market revenue in 2030 | USD 259,056.1 million |
| Growth rate | 14.5% (CAGR from 2023 to 2030) |
| Largest segment | Native advertising |
| Fastest growing segment | Full-Screen Interstitials |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Native Advertising, Video Advertising, Display Advertising, Full-Screen Interstitials |
| Key market players worldwide | Alphabet Inc Class A, Meta Platforms Inc Class A, Microsoft Corp, Amazon.com Inc, X (formerly Twitter), Tencent Holdings Ltd, Adobe Inc, AOL, Verizon Communications Inc, Baidu Inc ADR |
Other key industry trends
- In terms of revenue, North America region accounted for 37.2% of the global online advertising market in 2023.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 250,071.6 million by 2030.
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Online Advertising Market Scope
Online advertising market segmentation & scope
Online Advertising Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
North America online advertising market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to online advertising market will help companies and investors design strategic landscapes.
Native advertising was the largest segment with a revenue share of 31.19% in 2023. Horizon Databook has segmented the North America online advertising market based on native advertising, video advertising, display advertising, full-screen interstitials covering the revenue growth of each sub-segment from 2018 to 2030.
- North America Online Advertising Type Outlook (Revenue, USD Million, 2018-2030)
- Native Advertising
- Video Advertising
- Display Advertising
- Full-Screen Interstitials
- Others
- North America Online Advertising Platform Outlook (Revenue, USD Million, 2018-2030)
- Mobiles
- Laptops, Desktops & Tablets
- Others
- North America Online Advertising Pricing model Outlook (Revenue, USD Million, 2018-2030)
- Flat Rate Pricing Model
- Cost Per Mille Pricing Model
- Cost Per Click Pricing Model
- North America Online Advertising End Use Outlook (Revenue, USD Million, 2018-2030)
- Media & Entertainment
- BFSI
- Education
- Retail & Consumer Goods
- IT & Telecom
- Healthcare
- Others
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Our clientele includes a mix of online advertising market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of continent-level data and insights on the North America online advertising market, including forecasts for subscribers. This continent databook contains high-level insights into North America online advertising market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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North America online advertising market report size, by country, 2018-2030 (US$M)
North America Online Advertising Market Share, 2023 & 2030 (US$M)
Related regional statistics
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