Middle East & Africa Online Advertising Market Size & Outlook
Middle East & Africa online advertising market, 2018-2030 (US$M)
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MEA online advertising market highlights
- The MEA online advertising market generated a revenue of USD 6,552.4 million in 2023.
- The market is expected to grow at a CAGR of 11.5% from 2024 to 2030.
- In terms of segment, display advertising was the largest revenue generating type in 2023.
- Full-Screen Interstitials is the most lucrative type segment registering the fastest growth during the forecast period.
- Country-wise, UAE is expected to register the highest CAGR from 2024 to 2030.
MEA data book summary
| Market revenue in 2023 | USD 6,552.4 million |
| Market revenue in 2030 | USD 14,077.3 million |
| Growth rate | 11.5% (CAGR from 2023 to 2030) |
| Largest segment | Display advertising |
| Fastest growing segment | Full-Screen Interstitials |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Native Advertising, Video Advertising, Display Advertising, Full-Screen Interstitials |
| Key market players worldwide | Alphabet Inc Class A, Meta Platforms Inc Class A, Microsoft Corp, Amazon.com Inc, X (formerly Twitter), Tencent Holdings Ltd, Adobe Inc, AOL, Verizon Communications Inc, Baidu Inc ADR |
Other key industry trends
- In terms of revenue, MEA region accounted for 2.4% of the global online advertising market in 2023.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 250,071.6 million by 2030.
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Online Advertising Market Scope
Online Advertising Market Companies
| Name | Profile | # Employees | HQ | Website |
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Middle East & Africa online advertising market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to online advertising market will help companies and investors design strategic landscapes.
Display advertising was the largest segment with a revenue share of 23.77% in 2023. Horizon Databook has segmented the Middle East & Africa online advertising market based on native advertising, video advertising, display advertising, full-screen interstitials covering the revenue growth of each sub-segment from 2018 to 2030.
The regional market has witnessed significant growth in recent years, driven by factors such as increasing internet penetration, smartphone adoption, and the rollout of 5G networks. Local advertising plays a crucial role in the MEA market, with businesses leveraging cultural nuances and preferences to effectively connect with their target audience.
For instance, brands in the region often incorporate local languages, traditions, and customs in their online ad campaigns to resonate with consumers on a more personal level. Furthermore, the diverse nature of the MEA region, encompassing countries with varying economic levels and cultural backgrounds, requires advertisers to tailor their strategies for specific markets.
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Target buyers of Middle East & Africa online advertising market databook
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Our clientele includes a mix of online advertising market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of continent-level data and insights on the Middle East & Africa online advertising market, including forecasts for subscribers. This continent databook contains high-level insights into Middle East & Africa online advertising market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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MEA online advertising market report size, by country, 2018-2030 (US$M)
Middle East & Africa Online Advertising Market Share, 2023 & 2030 (US$M)
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