Latin America Online Advertising Market Size & Outlook
Latin America online advertising market, 2018-2030 (US$M)
Related Markets
Latin America online advertising market highlights
- The Latin America online advertising market generated a revenue of USD 17,998.6 million in 2023.
- The market is expected to grow at a CAGR of 15.3% from 2024 to 2030.
- In terms of segment, display advertising was the largest revenue generating type in 2023.
- Full-Screen Interstitials is the most lucrative type segment registering the fastest growth during the forecast period.
- Country-wise, Mexico is expected to register the highest CAGR from 2024 to 2030.
Latin America data book summary
| Market revenue in 2023 | USD 17,998.6 million |
| Market revenue in 2030 | USD 48,874.8 million |
| Growth rate | 15.3% (CAGR from 2023 to 2030) |
| Largest segment | Display advertising |
| Fastest growing segment | Full-Screen Interstitials |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Native Advertising, Video Advertising, Display Advertising, Full-Screen Interstitials |
| Key market players worldwide | Alphabet Inc Class A, Meta Platforms Inc Class A, Microsoft Corp, Amazon.com Inc, X (formerly Twitter), Tencent Holdings Ltd, Adobe Inc, AOL, Verizon Communications Inc, Baidu Inc ADR |
Other key industry trends
- In terms of revenue, Latin America region accounted for 6.7% of the global online advertising market in 2023.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 250,071.6 million by 2030.
No credit card required*
Horizon in a snapshot
- 30K+ Global Market Reports
- 120K+ Country Reports
- 1.2M+ Market Statistics
- 200K+ Company Profiles
- Industry insights and more
Online Advertising Market Scope
Online Advertising Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
Latin America online advertising market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to online advertising market will help companies and investors design strategic landscapes.
Display advertising was the largest segment with a revenue share of 23.94% in 2023. Horizon Databook has segmented the Latin America online advertising market based on native advertising, video advertising, display advertising, full-screen interstitials covering the revenue growth of each sub-segment from 2018 to 2030.
The regional market is experiencing robust growth, driven by factors such as increased internet penetration, rising smartphone adoption, and the increase in middle-class population. Internet penetration in the region has reached approximately 73%, creating a vast online audience that has propelled advertisers to invest more in digital platforms.
The growth of smartphone adoption has increased the reach of online advertising, which can be attributed to a substantial portion of the Latin American population accessing the internet through mobile devices.
According to GSMA, there are over 800 million unique mobile subscribers in Latin America, signifying the dominance of mobile internet usage. Recognizing this trend, advertisers are shifting their focus to mobile-first advertising strategies.
Reasons to subscribe to Latin America online advertising market databook:
-
Access to comprehensive data: Horizon Databook provides over 1 million market statistics and 20,000+ reports, offering extensive coverage across various industries and regions.
-
Informed decision making: Subscribers gain insights into market trends, customer preferences, and competitor strategies, empowering informed business decisions.
-
Cost-Effective solution: It's recognized as the world's most cost-effective market research database, offering high ROI through its vast repository of data and reports.
-
Customizable reports: Tailored reports and analytics allow companies to drill down into specific markets, demographics, or product segments, adapting to unique business needs.
-
Strategic advantage: By staying updated with the latest market intelligence, companies can stay ahead of competitors, anticipate industry shifts, and capitalize on emerging opportunities.
Target buyers of Latin America online advertising market databook
-
Our clientele includes a mix of online advertising market companies, investment firms, advisory firms & academic institutions.
-
30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
-
Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
-
The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of continent-level data and insights on the Latin America online advertising market, including forecasts for subscribers. This continent databook contains high-level insights into Latin America online advertising market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
Partial client list
Latin America online advertising market report size, by country, 2018-2030 (US$M)
Latin America Online Advertising Market Share, 2023 & 2030 (US$M)
Related regional statistics
Sign up - it's easy, and free!
Sign up and get instant basic access to databook, upgrade
when ready, or enjoy our
free plan indefinitely.
Included in Horizon account
- 30K+ Global Market Reports
- 120K+ Country Reports
- 1.2M+ Market Statistics
- 200K+ Company Profiles
- Industry insights and more
