Japan Online Advertising Market Size & Outlook, 2023-2030
Japan online advertising market, 2018-2030 (US$M)
Related Markets
Japan online advertising market highlights
- The Japan online advertising market generated a revenue of USD 20,483.0 million in 2023 and is expected to reach USD 60,475.8 million by 2030.
- The Japan market is expected to grow at a CAGR of 16.7% from 2024 to 2030.
- In terms of segment, native advertising was the largest revenue generating type in 2023.
- Full-Screen Interstitials is the most lucrative type segment registering the fastest growth during the forecast period.
Online advertising market data book summary
| Market revenue in 2023 | USD 20,483.0 million |
| Market revenue in 2030 | USD 60,475.8 million |
| Growth rate | 16.7% (CAGR from 2023 to 2030) |
| Largest segment | Native advertising |
| Fastest growing segment | Full-Screen Interstitials |
| Historical data | 2018 - 2022 |
| Base year | 2023 |
| Forecast period | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Native Advertising, Video Advertising, Display Advertising, Full-Screen Interstitials |
| Key market players worldwide | Alphabet Inc Class A, Meta Platforms Inc Class A, Microsoft Corp, Amazon.com Inc, X (formerly Twitter), Tencent Holdings Ltd, Adobe Inc, AOL, Verizon Communications Inc, Baidu Inc ADR |
Other key industry trends
- In terms of revenue, Japan accounted for 7.6% of the global online advertising market in 2023.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Asia Pacific, China online advertising market is projected to lead the regional market in terms of revenue in 2030.
- India is the fastest growing regional market in Asia Pacific and is projected to reach USD 21,914.6 million by 2030.
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Online Advertising Market Scope
Online Advertising Market Companies
| Name | Profile | # Employees | HQ | Website |
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Japan online advertising market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to online advertising market will help companies and investors design strategic landscapes.
Native advertising was the largest segment with a revenue share of 32.65% in 2023. Horizon Databook has segmented the Japan online advertising market based on native advertising, video advertising, display advertising, full-screen interstitials covering the revenue growth of each sub-segment from 2018 to 2030.
The online advertisement market in Japan has experienced significant growth in recent years, fueled by the country's tech-savvy population and widespread internet access. With a population that heavily relies on digital platforms for information and entertainment, online advertising has become a crucial avenue for businesses to reach their target audience.
Japan's online advertisement market encompasses various platforms, including social media, search engines, and display advertising. Social media platforms such as LINE and Twitter are popular choices for businesses to promote their products and services.
For instance, companies often utilize sponsored posts on LINE, a messaging app widely used in Japan, to engage with potential customers. Additionally, search engine advertising, particularly on platforms such as Google, plays a significant role in reaching users who are actively searching for relevant information.
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Our clientele includes a mix of online advertising market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the Japan online advertising market, including forecasts for subscribers. This country databook contains high-level insights into Japan online advertising market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Japan online advertising market report size, by type, 2018-2030 (US$M)
Japan Online Advertising Market Share, 2023 & 2030 (US$M)
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