India Online Advertising Market Size & Outlook, 2023-2030
India online advertising market, 2018-2030 (US$M)
Related Markets
India online advertising market highlights
- The India online advertising market generated a revenue of USD 6,874.7 million in 2023 and is expected to reach USD 21,914.6 million by 2030.
- The India market is expected to grow at a CAGR of 18% from 2024 to 2030.
- In terms of segment, display advertising was the largest revenue generating type in 2023.
- Display Advertising is the most lucrative type segment registering the fastest growth during the forecast period.
Online advertising market data book summary
| Market revenue in 2023 | USD 6,874.7 million |
| Market revenue in 2030 | USD 21,914.6 million |
| Growth rate | 18% (CAGR from 2023 to 2030) |
| Largest segment | Display advertising |
| Fastest growing segment | Display Advertising |
| Historical data | 2018 - 2022 |
| Base year | 2023 |
| Forecast period | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Native Advertising, Video Advertising, Display Advertising, Full-Screen Interstitials |
| Key market players worldwide | Alphabet Inc Class A, Meta Platforms Inc Class A, Microsoft Corp, Amazon.com Inc, X (formerly Twitter), Tencent Holdings Ltd, Adobe Inc, AOL, Verizon Communications Inc, Baidu Inc ADR |
Other key industry trends
- In terms of revenue, India accounted for 2.6% of the global online advertising market in 2023.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Asia Pacific, China online advertising market is projected to lead the regional market in terms of revenue in 2030.
- India is the fastest growing regional market in Asia Pacific and is projected to reach USD 21,914.6 million by 2030.
No credit card required*
Horizon in a snapshot
- 30K+ Global Market Reports
- 120K+ Country Reports
- 1.2M+ Market Statistics
- 200K+ Company Profiles
- Industry insights and more
Online Advertising Market Scope
Online Advertising Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
India online advertising market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to online advertising market will help companies and investors design strategic landscapes.
Display advertising was the largest segment with a revenue share of 26.01% in 2023. Horizon Databook has segmented the India online advertising market based on native advertising, video advertising, display advertising, full-screen interstitials covering the revenue growth of each sub-segment from 2018 to 2030.
Several factors contributed to the positive trajectory of India's online advertising market. Advertisers embraced data driven strategies, utilizing platforms such as Google Marketing Platform and AI-powered tools to personalize ad experiences and optimize campaigns, resulting in higher ad effectiveness and increased spending.
The rising consumption of social media, as India has experienced a doubling of social media consumption since January 2020, became a significant driver. Platforms such as Facebook, Instagram, and X (formerly Twitter) witnessed extensive usage, prompting brands to allocate more than 29% of their digital AdEx to social media marketing.
The growth of mobile internet penetration, fueled by affordable data plans and increased smartphone adoption, provided a constructive environment for mobile-first ad formats, such as video and in-app ads. India's digital advertising industry displayed remarkable growth, witnessing a 54% surge in 2023 compared to 2022 and a staggering 100% increase since 2021.
Reasons to subscribe to India online advertising market databook:
-
Access to comprehensive data: Horizon Databook provides over 1 million market statistics and 20,000+ reports, offering extensive coverage across various industries and regions.
-
Informed decision making: Subscribers gain insights into market trends, customer preferences, and competitor strategies, empowering informed business decisions.
-
Cost-Effective solution: It's recognized as the world's most cost-effective market research database, offering high ROI through its vast repository of data and reports.
-
Customizable reports: Tailored reports and analytics allow companies to drill down into specific markets, demographics, or product segments, adapting to unique business needs.
-
Strategic advantage: By staying updated with the latest market intelligence, companies can stay ahead of competitors, anticipate industry shifts, and capitalize on emerging opportunities.
Target buyers of India online advertising market databook
-
Our clientele includes a mix of online advertising market companies, investment firms, advisory firms & academic institutions.
-
30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
-
Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
-
The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the India online advertising market, including forecasts for subscribers. This country databook contains high-level insights into India online advertising market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
Partial client list
India online advertising market report size, by type, 2018-2030 (US$M)
India Online Advertising Market Share, 2023 & 2030 (US$M)
Related regional statistics
Sign up - it's easy, and free!
Sign up and get instant basic access to databook, upgrade
when ready, or enjoy our
free plan indefinitely.
Included in Horizon account
- 30K+ Global Market Reports
- 120K+ Country Reports
- 1.2M+ Market Statistics
- 200K+ Company Profiles
- Industry insights and more
