India Online Advertising Market Size & Outlook, 2023-2030

The online advertising market in India is expected to reach a projected revenue of US$ 21,914.6 million by 2030. A compound annual growth rate of 18% is expected of India online advertising market from 2024 to 2030.
Revenue, 2023 (US$M)
$6,874.7
Forecast, 2030 (US$M)
$21,914.6
CAGR, 2024 - 2030
18%
Report Coverage
India

India online advertising market highlights

  • The India online advertising market generated a revenue of USD 6,874.7 million in 2023 and is expected to reach USD 21,914.6 million by 2030.
  • The India market is expected to grow at a CAGR of 18% from 2024 to 2030.
  • In terms of segment, display advertising was the largest revenue generating type in 2023.
  • Display Advertising is the most lucrative type segment registering the fastest growth during the forecast period.

Online advertising market data book summary

Market revenue in 2023USD 6,874.7 million
Market revenue in 2030USD 21,914.6 million
Growth rate18% (CAGR from 2023 to 2030)
Largest segmentDisplay advertising
Fastest growing segmentDisplay Advertising
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationNative Advertising, Video Advertising, Display Advertising, Full-Screen Interstitials
Key market players worldwideAlphabet Inc Class A, Meta Platforms Inc Class A, Microsoft Corp, Amazon.com Inc, X (formerly Twitter), Tencent Holdings Ltd, Adobe Inc, AOL, Verizon Communications Inc, Baidu Inc ADR

Other key industry trends

  • In terms of revenue, India accounted for 2.6% of the global online advertising market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Asia Pacific, China online advertising market is projected to lead the regional market in terms of revenue in 2030.
  • India is the fastest growing regional market in Asia Pacific and is projected to reach USD 21,914.6 million by 2030.

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Online Advertising Market Companies

Name Profile # Employees HQ Website

India online advertising market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to online advertising market will help companies and investors design strategic landscapes.


Display advertising was the largest segment with a revenue share of 26.01% in 2023. Horizon Databook has segmented the India online advertising market based on native advertising, video advertising, display advertising, full-screen interstitials covering the revenue growth of each sub-segment from 2018 to 2030.


  • India Online Advertising Type Outlook (Revenue, USD Million, 2018-2030)
    • Native Advertising
    • Video Advertising
    • Display Advertising
    • Full-Screen Interstitials
    • Others
  • India Online Advertising Platform Outlook (Revenue, USD Million, 2018-2030)
    • Mobiles
    • Laptops, Desktops & Tablets
    • Others
  • India Online Advertising Pricing model Outlook (Revenue, USD Million, 2018-2030)
    • Flat Rate Pricing Model
    • Cost Per Mille Pricing Model
    • Cost Per Click Pricing Model
  • India Online Advertising End Use Outlook (Revenue, USD Million, 2018-2030)
    • Media & Entertainment
    • BFSI
    • Education
    • Retail & Consumer Goods
    • IT & Telecom
    • Healthcare
    • Others

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Target buyers of India online advertising market databook

  • Our clientele includes a mix of online advertising market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of country-level data and insights on the India online advertising market, including forecasts for subscribers. This country databook contains high-level insights into India online advertising market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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India online advertising market report size, by type, 2018-2030 (US$M)

India Online Advertising Market Share, 2023 & 2030 (US$M)

India online advertising market report size, by type, 2018-2030 (US$M)

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