Germany Online Advertising Market Size & Outlook, 2023-2030
Germany online advertising market, 2018-2030 (US$M)
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Germany online advertising market highlights
- The Germany online advertising market generated a revenue of USD 12,395.4 million in 2023 and is expected to reach USD 34,366.2 million by 2030.
- The Germany market is expected to grow at a CAGR of 15.7% from 2024 to 2030.
- In terms of segment, native advertising was the largest revenue generating type in 2023.
- Full-Screen Interstitials is the most lucrative type segment registering the fastest growth during the forecast period.
Online advertising market data book summary
| Market revenue in 2023 | USD 12,395.4 million |
| Market revenue in 2030 | USD 34,366.2 million |
| Growth rate | 15.7% (CAGR from 2023 to 2030) |
| Largest segment | Native advertising |
| Fastest growing segment | Full-Screen Interstitials |
| Historical data | 2018 - 2022 |
| Base year | 2023 |
| Forecast period | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Native Advertising, Video Advertising, Display Advertising, Full-Screen Interstitials |
| Key market players worldwide | Alphabet Inc Class A, Meta Platforms Inc Class A, Microsoft Corp, Amazon.com Inc, X (formerly Twitter), Tencent Holdings Ltd, Adobe Inc, AOL, Verizon Communications Inc, Baidu Inc ADR |
Other key industry trends
- In terms of revenue, Germany accounted for 4.6% of the global online advertising market in 2023.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Europe, UK online advertising market is projected to lead the regional market in terms of revenue in 2030.
- France is the fastest growing regional market in Europe and is projected to reach USD 32,940.1 million by 2030.
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Online Advertising Market Scope
Online Advertising Market Companies
| Name | Profile | # Employees | HQ | Website |
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Germany online advertising market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to online advertising market will help companies and investors design strategic landscapes.
Native advertising was the largest segment with a revenue share of 32.55% in 2023. Horizon Databook has segmented the Germany online advertising market based on native advertising, video advertising, display advertising, full-screen interstitials covering the revenue growth of each sub-segment from 2018 to 2030.
One of the key factors for the growth of the market in Germany is the rapidly growing e-commerce sector, where consumers are shifting to online shopping for convenience and a diverse range of products.
This shift creates a significant scope for online advertising as businesses strive to connect with potential customers by employing targeted advertisements based on customers’ searches, demographics, and interests.
Furthermore, the German government is investing heavily in 5G coverage and infrastructure. According to the 2023 Germany Country Report by the European Union, the Digital Economy and Society Index (DESI) indicated a substantial advancement in 5G coverage, increasing from 18% in 2021 to 87% and 93% in 2022 and 2023, respectively.
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Target buyers of Germany online advertising market databook
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Our clientele includes a mix of online advertising market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the Germany online advertising market, including forecasts for subscribers. This country databook contains high-level insights into Germany online advertising market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Germany online advertising market report size, by type, 2018-2030 (US$M)
Germany Online Advertising Market Share, 2023 & 2030 (US$M)
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