France Online Advertising Market Size & Outlook, 2023-2030

The online advertising market in France is expected to reach a projected revenue of US$ 32,940.1 million by 2030. A compound annual growth rate of 17.7% is expected of France online advertising market from 2024 to 2030.
Revenue, 2023 (US$M)
$10,551.2
Forecast, 2030 (US$M)
$32,940.1
CAGR, 2024 - 2030
17.7%
Report Coverage
France

France online advertising market highlights

  • The France online advertising market generated a revenue of USD 10,551.2 million in 2023 and is expected to reach USD 32,940.1 million by 2030.
  • The France market is expected to grow at a CAGR of 17.7% from 2024 to 2030.
  • In terms of segment, native advertising was the largest revenue generating type in 2023.
  • Full-Screen Interstitials is the most lucrative type segment registering the fastest growth during the forecast period.


Online advertising market data book summary

Market revenue in 2023USD 10,551.2 million
Market revenue in 2030USD 32,940.1 million
Growth rate17.7% (CAGR from 2023 to 2030)
Largest segmentNative advertising
Fastest growing segmentFull-Screen Interstitials
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationNative Advertising, Video Advertising, Display Advertising, Full-Screen Interstitials
Key market players worldwideAlphabet Inc Class A, Meta Platforms Inc Class A, Microsoft Corp, Amazon.com Inc, X (formerly Twitter), Tencent Holdings Ltd, Adobe Inc, AOL, Verizon Communications Inc, Baidu Inc ADR


Other key industry trends

  • In terms of revenue, France accounted for 3.9% of the global online advertising market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Europe, UK online advertising market is projected to lead the regional market in terms of revenue in 2030.
  • France is the fastest growing regional market in Europe and is projected to reach USD 32,940.1 million by 2030.

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Online Advertising Market Scope

Online advertising market segmentation & scope
Native Advertising
Video Advertising
Display Advertising
Full-Screen Interstitials
Others
Mobiles
Laptops, Desktops & Tablets
Others
Flat Rate Pricing Model
Cost Per Mille Pricing Model
Cost Per Click Pricing Model
Media & Entertainment
BFSI
Education
Retail & Consumer Goods
IT & Telecom
Healthcare
Others

Online Advertising Market Companies

Name Profile # Employees HQ Website

France online advertising market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to online advertising market will help companies and investors design strategic landscapes.


Native advertising was the largest segment with a revenue share of 30.9% in 2023. Horizon Databook has segmented the France online advertising market based on native advertising, video advertising, display advertising, full-screen interstitials covering the revenue growth of each sub-segment from 2018 to 2030.


The online advertising market in France is witnessing significant growth owing to key trends and factors shaping its trajectory. One of the notable trends is the rising popularity of video content among French internet users.

According to a Médiamétrie report, the average number of internet users in France spent 1 hour 56 minutes daily watching online videos in September 2023, indicating the increased popularity of video content. This trend presents a substantial opportunity for online advertising through the video format.

In response to evolving consumer behavior, influencer marketing has emerged as a prominent strategy in France. With a significant number of internet users in France expressing trust in online reviews from other consumers, influencer marketing leverages this trust factor for effective brand promotion.

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Target buyers of France online advertising market databook

  • Our clientele includes a mix of online advertising market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of country-level data and insights on the France online advertising market, including forecasts for subscribers. This country databook contains high-level insights into France online advertising market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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France online advertising market report size, by type, 2018-2030 (US$M)

France Online Advertising Market Share, 2023 & 2030 (US$M)

France online advertising market report size, by type, 2018-2030 (US$M)

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