Europe Online Advertising Market Size & Outlook, 2023-2030
Europe online advertising market, 2018-2030 (US$M)
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Europe online advertising market highlights
- The Europe online advertising market generated a revenue of USD 60,618.7 million in 2023.
- The market is expected to grow at a CAGR of 16.4% from 2024 to 2030.
- In terms of segment, native advertising was the largest revenue generating type in 2023.
- Full-Screen Interstitials is the most lucrative type segment registering the fastest growth during the forecast period.
- Country-wise, France is expected to register the highest CAGR from 2024 to 2030.
Europe data book summary
| Market revenue in 2023 | USD 60,618.7 million |
| Market revenue in 2030 | USD 175,296.3 million |
| Growth rate | 16.4% (CAGR from 2023 to 2030) |
| Largest segment | Native advertising |
| Fastest growing segment | Full-Screen Interstitials |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Native Advertising, Video Advertising, Display Advertising, Full-Screen Interstitials |
| Key market players worldwide | Alphabet Inc Class A, Meta Platforms Inc Class A, Microsoft Corp, Amazon.com Inc, X (formerly Twitter), Tencent Holdings Ltd, Adobe Inc, AOL, Verizon Communications Inc, Baidu Inc ADR |
Other key industry trends
- In terms of revenue, Europe region accounted for 22.5% of the global online advertising market in 2023.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 250,071.6 million by 2030.
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Online Advertising Market Scope
Online Advertising Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
Europe online advertising market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to online advertising market will help companies and investors design strategic landscapes.
Native advertising was the largest segment with a revenue share of 31.38% in 2023. Horizon Databook has segmented the Europe online advertising market based on native advertising, video advertising, display advertising, full-screen interstitials covering the revenue growth of each sub-segment from 2018 to 2030.
The widespread adoption of digital technologies and high-speed internet connectivity have expanded the reach and accessibility of online platforms, thereby providing advertisers with a broader audience to target. This increasing engagement in digital media has encouraged businesses to shift their advertising budgets from traditional media to targeted and measurable online channels.
Western Europe, with countries such as Germany, the U.K., and France, remains the most mature and dominant region, accounting for over two-thirds of the total market share. These countries are witnessing developed digital infrastructure, high internet penetration, and a sophisticated advertising ecosystem, coupled with the presence of established players such as Google (Alphabet) and Meta.
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Our clientele includes a mix of online advertising market companies, investment firms, advisory firms & academic institutions.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of continent-level data and insights on the Europe online advertising market, including forecasts for subscribers. This continent databook contains high-level insights into Europe online advertising market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Europe online advertising market report size, by country, 2018-2030 (US$M)
Europe Online Advertising Market Share, 2023 & 2030 (US$M)
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