China Online Advertising Market Size & Outlook, 2023-2030
China online advertising market, 2018-2030 (US$M)
Related Markets
China online advertising market highlights
- The China online advertising market generated a revenue of USD 26,124.3 million in 2023 and is expected to reach USD 74,207.7 million by 2030.
- The China market is expected to grow at a CAGR of 16.1% from 2024 to 2030.
- In terms of segment, display advertising was the largest revenue generating type in 2023.
- Full-Screen Interstitials is the most lucrative type segment registering the fastest growth during the forecast period.
Online advertising market data book summary
| Market revenue in 2023 | USD 26,124.3 million |
| Market revenue in 2030 | USD 74,207.7 million |
| Growth rate | 16.1% (CAGR from 2023 to 2030) |
| Largest segment | Display advertising |
| Fastest growing segment | Full-Screen Interstitials |
| Historical data | 2018 - 2022 |
| Base year | 2023 |
| Forecast period | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Native Advertising, Video Advertising, Display Advertising, Full-Screen Interstitials |
| Key market players worldwide | Alphabet Inc Class A, Meta Platforms Inc Class A, Microsoft Corp, Amazon.com Inc, X (formerly Twitter), Tencent Holdings Ltd, Adobe Inc, AOL, Verizon Communications Inc, Baidu Inc ADR |
Other key industry trends
- In terms of revenue, China accounted for 9.7% of the global online advertising market in 2023.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Asia Pacific, China online advertising market is projected to lead the regional market in terms of revenue in 2030.
- India is the fastest growing regional market in Asia Pacific and is projected to reach USD 21,914.6 million by 2030.
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Online Advertising Market Scope
Online Advertising Market Companies
| Name | Profile | # Employees | HQ | Website |
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China online advertising market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to online advertising market will help companies and investors design strategic landscapes.
Display advertising was the largest segment with a revenue share of 24.4% in 2023. Horizon Databook has segmented the China online advertising market based on native advertising, video advertising, display advertising, full-screen interstitials covering the revenue growth of each sub-segment from 2018 to 2030.
With a massive population and widespread internet penetration, China boasts the world's largest online advertising market. The country's online advertising spending increased significantly, driven by the proliferation of digital technologies and the widespread use of mobile devices.
The Chinese economy has undergone rapid digitalization, marked by significant investments made by its corporations in the adoption and expansion of digital technology to propel business transformations. This shift is a response to the country's economic ascent over the past decade, driven by the expanding middle class and their rising disposable incomes.
China's global leadership in e-commerce and mobile commerce is a result of heightened innovation, widespread internet usage, prevalent smartphone adoption, and increased consumer discretionary spending.
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Target buyers of China online advertising market databook
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Our clientele includes a mix of online advertising market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the China online advertising market, including forecasts for subscribers. This country databook contains high-level insights into China online advertising market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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China online advertising market report size, by type, 2018-2030 (US$M)
China Online Advertising Market Share, 2023 & 2030 (US$M)
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