Canada Online Advertising Market Size & Outlook, 2023-2030
Canada online advertising market, 2018-2030 (US$M)
Related Markets
Canada online advertising market highlights
- The Canada online advertising market generated a revenue of USD 19,129.8 million in 2023 and is expected to reach USD 50,909.4 million by 2030.
- The Canada market is expected to grow at a CAGR of 15% from 2024 to 2030.
- In terms of segment, native advertising was the largest revenue generating type in 2023.
- Full-Screen Interstitials is the most lucrative type segment registering the fastest growth during the forecast period.
Online advertising market data book summary
| Market revenue in 2023 | USD 19,129.8 million |
| Market revenue in 2030 | USD 50,909.4 million |
| Growth rate | 15% (CAGR from 2023 to 2030) |
| Largest segment | Native advertising |
| Fastest growing segment | Full-Screen Interstitials |
| Historical data | 2018 - 2022 |
| Base year | 2023 |
| Forecast period | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Native Advertising, Video Advertising, Display Advertising, Full-Screen Interstitials |
| Key market players worldwide | Alphabet Inc Class A, Meta Platforms Inc Class A, Microsoft Corp, Amazon.com Inc, X (formerly Twitter), Tencent Holdings Ltd, Adobe Inc, AOL, Verizon Communications Inc, Baidu Inc ADR |
Other key industry trends
- In terms of revenue, Canada accounted for 7.1% of the global online advertising market in 2023.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In North America, U.S. online advertising market is projected to lead the regional market in terms of revenue in 2030.
- Canada is the fastest growing regional market in North America and is projected to reach USD 50,909.4 million by 2030.
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Online Advertising Market Scope
Online Advertising Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
Canada online advertising market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to online advertising market will help companies and investors design strategic landscapes.
Native advertising was the largest segment with a revenue share of 34.49% in 2023. Horizon Databook has segmented the Canada online advertising market based on native advertising, video advertising, display advertising, full-screen interstitials covering the revenue growth of each sub-segment from 2018 to 2030.
Technological advancements, especially in data analytics and Artificial Intelligence (AI), have empowered advertisers to create more personalized and target-oriented campaigns. It has also enhanced the overall efficiency and impact of online advertising efforts in the Canadian market.
In addition, Canadians are engaged in various online activities, including email communication, social media engagement, and news reports, which have further fueled the demand for effective online advertising strategies.
For instance, according to the Canadian Internet Registration Authority (CIRA), 74% of the population in Canada typically accesses the internet through smartphones, with 54% of individuals aged 18 – 34 years using smartphones as their primary internet device.
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Our clientele includes a mix of online advertising market companies, investment firms, advisory firms & academic institutions.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the Canada online advertising market, including forecasts for subscribers. This country databook contains high-level insights into Canada online advertising market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Canada online advertising market report size, by type, 2018-2030 (US$M)
Canada Online Advertising Market Share, 2023 & 2030 (US$M)
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