Canada Online Advertising Market Size & Outlook, 2025-2030
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Canada online advertising market highlights
- The Canada online advertising market generated a revenue of USD 11,986.8 million in 2024 and is expected to reach USD 27,796.3 million by 2030.
- The Canada market is expected to grow at a CAGR of 15.2% from 2025 to 2030.
- In terms of segment, video advertising was the largest revenue generating type in 2024.
- Full-Screen Interstitials is the most lucrative type segment registering the fastest growth during the forecast period.
Online advertising market data book summary
| Market revenue in 2024 | USD 11,986.8 million |
| Market revenue in 2030 | USD 27,796.3 million |
| Growth rate | 15.2% (CAGR from 2025 to 2030) |
| Largest segment | Video advertising |
| Fastest growing segment | Full-Screen Interstitials |
| Historical data | 2018 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Native Advertising, Video Advertising, Display Advertising, Full-Screen Interstitials |
| Key market players worldwide | Alphabet Inc Class A, Meta Platforms Inc Class A, Microsoft Corp, Amazon.com Inc, X (formerly Twitter), Tencent Holdings Ltd, Adobe Inc, AOL, Verizon Communications Inc, Baidu Inc ADR |
Other key industry trends
- In terms of revenue, Canada accounted for 4.0% of the global online advertising market in 2024.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In North America, U.S. online advertising market is projected to lead the regional market in terms of revenue in 2030.
- Canada is the fastest growing regional market in North America and is projected to reach USD 27,796.3 million by 2030.
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Online Advertising Market Scope
Online Advertising Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| AOL | View profile | 5001-10000 | New York, New York, United States, North America | http://www.aol.com |
| X (formerly Twitter) | View profile | 1001-5000 | San Francisco, California, United States, North America | https://twitter.com/home?lang=en |
| Verizon Communications Inc | View profile | 105400 | 1095 Avenue of the Americas, New York, NY, United States, 10036 | https://www.verizon.com |
| Baidu Inc ADR | View profile | 45500 | No. 10 Shangdi 10th Street, Baidu Campus, Haidian District, Beijing, China, People's Republic of, 100085 | https://ir.baidu.com |
| Meta Platforms Inc Class A | View profile | 69329 | 1 Meta Way, Menlo Park, CA, United States, 94025 | https://about.meta.com |
| Adobe Inc | View profile | 29945 | 345 Park Avenue, San Jose, CA, United States, 95110-2704 | https://www.adobe.com |
| Alphabet Inc Class A | View profile | 180895 | 1600 Amphitheatre Parkway, Mountain View, CA, United States, 94043 | https://www.abc.xyz |
| Tencent Holdings Ltd | View profile | 104787 | No. 33 Haitian 2nd Road, Tencent Binhai Towers, Nanshan District, Shenzhen, China, People's Republic of, 518054 | http://www.tencent.com |
| Microsoft Corp | View profile | 221000 | One Microsoft Way, Redmond, WA, United States, 98052-6399 | https://www.microsoft.com |
| Amazon.com Inc | View profile | 1525000 | 410 Terry Avenue North, Seattle, WA, United States, 98109-5210 | https://www.amazon.com |
Canada online advertising market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to online advertising market will help companies and investors design strategic landscapes.
Video advertising was the largest segment with a revenue share of 41.22% in 2024. Horizon Databook has segmented the Canada online advertising market based on native advertising, video advertising, display advertising, full-screen interstitials covering the revenue growth of each sub-segment from 2018 to 2030.
Technological advancements, especially in data analytics and Artificial Intelligence (AI), have empowered advertisers to create more personalized and target-oriented campaigns. It has also enhanced the overall efficiency and impact of online advertising efforts in the Canadian market.
In addition, Canadians are engaged in various online activities, including email communication, social media engagement, and news reports, which have further fueled the demand for effective online advertising strategies.
For instance, according to the Canadian Internet Registration Authority (CIRA), 74% of the population in Canada typically accesses the internet through smartphones, with 54% of individuals aged 18 – 34 years using smartphones as their primary internet device.
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Horizon Databook provides a detailed overview of country-level data and insights on the Canada online advertising market, including forecasts for subscribers. This country databook contains high-level insights into Canada online advertising market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Canada online advertising market report size, by type, 2018-2030 (US$M)
Canada Online Advertising Market Share, 2024 & 2030 (US$M)
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