Brazil Online Advertising Market Size & Outlook, 2023-2030
Brazil online advertising market, 2018-2030 (US$M)
Related Markets
Brazil online advertising market highlights
- The Brazil online advertising market generated a revenue of USD 8,196.5 million in 2023 and is expected to reach USD 21,189.4 million by 2030.
- The Brazil market is expected to grow at a CAGR of 14.5% from 2024 to 2030.
- In terms of segment, native advertising was the largest revenue generating type in 2023.
- Full-Screen Interstitials is the most lucrative type segment registering the fastest growth during the forecast period.
Online advertising market data book summary
| Market revenue in 2023 | USD 8,196.5 million |
| Market revenue in 2030 | USD 21,189.4 million |
| Growth rate | 14.5% (CAGR from 2023 to 2030) |
| Largest segment | Native advertising |
| Fastest growing segment | Full-Screen Interstitials |
| Historical data | 2018 - 2022 |
| Base year | 2023 |
| Forecast period | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Native Advertising, Video Advertising, Display Advertising, Full-Screen Interstitials |
| Key market players worldwide | Alphabet Inc Class A, Meta Platforms Inc Class A, Microsoft Corp, Amazon.com Inc, X (formerly Twitter), Tencent Holdings Ltd, Adobe Inc, AOL, Verizon Communications Inc, Baidu Inc ADR |
Other key industry trends
- In terms of revenue, Brazil accounted for 3.0% of the global online advertising market in 2023.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Latin America, Brazil online advertising market is projected to lead the regional market in terms of revenue in 2030.
- Mexico is the fastest growing regional market in Latin America and is projected to reach USD 20,841.8 million by 2030.
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Online Advertising Market Scope
Online Advertising Market Companies
| Name | Profile | # Employees | HQ | Website |
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Brazil online advertising market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to online advertising market will help companies and investors design strategic landscapes.
Native advertising was the largest segment with a revenue share of 29.94% in 2023. Horizon Databook has segmented the Brazil online advertising market based on native advertising, video advertising, display advertising, full-screen interstitials covering the revenue growth of each sub-segment from 2018 to 2030.
The regional market has experienced significant growth in recent years, fueled by the country's large and digitally engaged population. With over 210 million people, Brazil has one of the largest online audiences in the world.
The rise of internet access and smartphone penetration has contributed to the increasing popularity of online advertising, providing businesses with a diverse range of platforms to reach their target audience.
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Our clientele includes a mix of online advertising market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the Brazil online advertising market, including forecasts for subscribers. This country databook contains high-level insights into Brazil online advertising market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Brazil online advertising market report size, by type, 2018-2030 (US$M)
Brazil Online Advertising Market Share, 2023 & 2030 (US$M)
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