Australia Online Advertising Market Size & Outlook
Australia online advertising market, 2018-2030 (US$M)
Related Markets
Australia online advertising market highlights
- The Australia online advertising market generated a revenue of USD 11,717.2 million in 2023 and is expected to reach USD 36,454.3 million by 2030.
- The Australia market is expected to grow at a CAGR of 17.6% from 2024 to 2030.
- In terms of segment, display advertising was the largest revenue generating type in 2023.
- Display Advertising is the most lucrative type segment registering the fastest growth during the forecast period.
Online advertising market data book summary
| Market revenue in 2023 | USD 11,717.2 million |
| Market revenue in 2030 | USD 36,454.3 million |
| Growth rate | 17.6% (CAGR from 2023 to 2030) |
| Largest segment | Display advertising |
| Fastest growing segment | Display Advertising |
| Historical data | 2018 - 2022 |
| Base year | 2023 |
| Forecast period | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Native Advertising, Video Advertising, Display Advertising, Full-Screen Interstitials |
| Key market players worldwide | Alphabet Inc Class A, Meta Platforms Inc Class A, Microsoft Corp, Amazon.com Inc, X (formerly Twitter), Tencent Holdings Ltd, Adobe Inc, AOL, Verizon Communications Inc, Baidu Inc ADR |
Other key industry trends
- In terms of revenue, Australia accounted for 4.3% of the global online advertising market in 2023.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Asia Pacific, China online advertising market is projected to lead the regional market in terms of revenue in 2030.
- India is the fastest growing regional market in Asia Pacific and is projected to reach USD 21,914.6 million by 2030.
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Online Advertising Market Scope
Online Advertising Market Companies
| Name | Profile | # Employees | HQ | Website |
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Australia online advertising market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to online advertising market will help companies and investors design strategic landscapes.
Display advertising was the largest segment with a revenue share of 26.01% in 2023. Horizon Databook has segmented the Australia online advertising market based on native advertising, video advertising, display advertising, full-screen interstitials covering the revenue growth of each sub-segment from 2018 to 2030.
The online advertising market in Australia has undergone significant growth, reflecting the country's widespread internet adoption and digitalization. Digital advertising expenditure in Australia reached USD 11.76 billion in 2022. In recent years, programmatic advertising has gained momentum, offering advertisers a more automated and targeted approach to reach their audience.
Additionally, the rise of influencers on platforms such as Instagram and YouTube has become a prominent trend, with brands leveraging these individuals to connect with their target market more authentically. Industries such as retail, finance, and automotive are major contributors to the online advertising landscape in Australia.
For instance, retail giants such as Woolworths and Coles utilize various online channels to promote their products and engage with consumers. Financial institutions, including Commonwealth Bank and ANZ, leverage digital platforms for advertising to enhance their visibility and attract customers.
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Our clientele includes a mix of online advertising market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the Australia online advertising market, including forecasts for subscribers. This country databook contains high-level insights into Australia online advertising market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Australia online advertising market report size, by type, 2018-2030 (US$M)
Australia Online Advertising Market Share, 2023 & 2030 (US$M)
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