Asia Pacific Online Advertising Market Size & Outlook
Asia Pacific online advertising market, 2018-2030 (US$M)
Related Markets
Asia Pacific online advertising market highlights
- The Asia Pacific online advertising market generated a revenue of USD 84,107.5 million in 2023.
- The market is expected to grow at a CAGR of 16.8% from 2024 to 2030.
- In terms of segment, display advertising was the largest revenue generating type in 2023.
- Full-Screen Interstitials is the most lucrative type segment registering the fastest growth during the forecast period.
- Country-wise, India is expected to register the highest CAGR from 2024 to 2030.
Asia Pacific data book summary
| Market revenue in 2023 | USD 84,107.5 million |
| Market revenue in 2030 | USD 250,071.6 million |
| Growth rate | 16.8% (CAGR from 2023 to 2030) |
| Largest segment | Display advertising |
| Fastest growing segment | Full-Screen Interstitials |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Native Advertising, Video Advertising, Display Advertising, Full-Screen Interstitials |
| Key market players worldwide | Alphabet Inc Class A, Meta Platforms Inc Class A, Microsoft Corp, Amazon.com Inc, X (formerly Twitter), Tencent Holdings Ltd, Adobe Inc, AOL, Verizon Communications Inc, Baidu Inc ADR |
Other key industry trends
- In terms of revenue, Asia Pacific region accounted for 31.2% of the global online advertising market in 2023.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 250,071.6 million by 2030.
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Online Advertising Market Scope
Online Advertising Market Companies
| Name | Profile | # Employees | HQ | Website |
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Asia Pacific online advertising market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to online advertising market will help companies and investors design strategic landscapes.
Display advertising was the largest segment with a revenue share of 25.17% in 2023. Horizon Databook has segmented the Asia Pacific online advertising market based on native advertising, video advertising, display advertising, full-screen interstitials covering the revenue growth of each sub-segment from 2018 to 2030.
The substantial increase in internet penetration and the widespread use of mobile devices have established a robust digital ecosystem, providing advertisers with an extensive platform to engage diverse online audiences.
Changing consumer behavior and the rising popularity of digital content consumption are compelling advertisers to adopt targeted and personalized marketing strategies. Additionally, the rise of e-commerce and digital payment systems has transformed consumer-business interactions.
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Target buyers of Asia Pacific online advertising market databook
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Our clientele includes a mix of online advertising market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of continent-level data and insights on the Asia Pacific online advertising market, including forecasts for subscribers. This continent databook contains high-level insights into Asia Pacific online advertising market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Asia Pacific online advertising market report size, by country, 2018-2030 (US$M)
Asia Pacific Online Advertising Market Share, 2023 & 2030 (US$M)
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