Sweden Nicotine Pouches Market Size & Outlook, 2024-2030

The nicotine pouches market in Sweden is expected to reach a projected revenue of US$ 2,925.8 million by 2030. A compound annual growth rate of 35.4% is expected of Sweden nicotine pouches market from 2025 to 2030.
Revenue, 2024 (US$M)
$475.8
Forecast, 2030 (US$M)
$2,925.8
CAGR, 2025 - 2030
35.4%
Report Coverage
Sweden

Sweden nicotine pouches market highlights

  • The Sweden nicotine pouches market generated a revenue of USD 475.8 million in 2024 and is expected to reach USD 2,925.8 million by 2030.
  • The Sweden market is expected to grow at a CAGR of 35.4% from 2025 to 2030.
  • In terms of segment, tobacco derived was the largest revenue generating product in 2024.
  • Synthetic is the most lucrative product segment registering the fastest growth during the forecast period.

Nicotine pouches market data book summary

Market revenue in 2024USD 475.8 million
Market revenue in 2030USD 2,925.8 million
Growth rate35.4% (CAGR from 2024 to 2030)
Largest segmentTobacco derived
Fastest growing segmentSynthetic
Historical data2018 - 2023
Base year2024
Forecast period2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationTobacco derived, Synthetic
Key market players worldwideSwedish Match, Altria Group Inc, British American Tobacco, Japan Tobacco Inc, Philip Morris International Inc, Skruf Snus

Other key industry trends

  • In terms of revenue, Sweden accounted for 12.0% of the global nicotine pouches market in 2024.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Europe, Sweden nicotine pouches market is projected to lead the regional market in terms of revenue in 2030.
  • Norway is the fastest growing regional market in Europe and is projected to reach USD 74.2 million by 2030.

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Nicotine Pouches Market Companies

Name Profile # Employees HQ Website

Sweden nicotine pouches market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to nicotine pouches market will help companies and investors design strategic landscapes.


Tobacco derived was the largest segment with a revenue share of 98.38% in 2024. Horizon Databook has segmented the Sweden nicotine pouches market based on tobacco derived, synthetic covering the revenue growth of each sub-segment from 2018 to 2030.


In Sweden, nicotine pouches are not regulated by the Swedish tobacco law, enabling manufacturers to advertise them on social media platforms and at social gatherings. The Swedish government is currently undertaking a review concerning the manufacturing and advertising practices associated with nicotine pouches, with the conclusion of this review slated for 2021.

Unlike in some Nordic countries where nicotine pouches are not classified as medicinal products, their regulation varies across jurisdictions.

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Target buyers of Sweden nicotine pouches market databook

  • Our clientele includes a mix of nicotine pouches market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of country-level data and insights on the Sweden nicotine pouches market , including forecasts for subscribers. This country databook contains high-level insights into Sweden nicotine pouches market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Sweden nicotine pouches market size, by product, 2018-2030 (US$M)

Sweden Nicotine Pouches Market Outlook Share, 2024 & 2030 (US$M)

Sweden nicotine pouches market size, by product, 2018-2030 (US$M)

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