Global Nicotine Pouches Market Size & Outlook, 2024-2030
Global nicotine pouches market, 2018-2030 (US$M)
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Global nicotine pouches market highlights
- The global nicotine pouches market generated a revenue of USD 3,950.3 million in 2024 and is expected to reach USD 22,842.2 million by 2030.
- The market is expected to grow at a CAGR (2025 - 2030) of 34% by 2030.
- In terms of segment, tobacco derived accounted for a revenue of USD 3,777.0 million in 2024.
- Synthetic is the most lucrative product segment registering the fastest growth during the forecast period.
- In terms of region, North America was the largest revenue generating market in 2024.
- Country-wise, Brazil is expected to register the highest CAGR from 2025 to 2030.
Global data book summary
| Market revenue in 2024 | USD 3,950.3 million |
| Market revenue in 2030 | USD 22,842.2 million |
| Growth rate | 34% (CAGR from 2024 to 2030) |
| Largest segment | Tobacco derived |
| Fastest growing segment | Synthetic |
| Historical data covered | 2018 - 2023 |
| Base year for estimation | 2024 |
| Forecast period covered | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Tobacco derived, Synthetic |
Other key industry trends
- In terms of revenue, the North America accounted for 79.8% of the global nicotine pouches market in 2024.
- By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
- By country, Brazil is the fastest growing regional market and is projected to reach USD 15.4 million by 2030.
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Nicotine Pouches Market Scope
Nicotine Pouches Market Companies
| Name | Profile | # Employees | HQ | Website |
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Global nicotine pouches market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to nicotine pouches market will help companies and investors design strategic landscapes.
Tobacco derived was the largest segment with a revenue share of 95.61% in 2024. Horizon Databook has segmented the Global nicotine pouches market based on tobacco derived, synthetic covering the revenue growth of each sub-segment from 2018 to 2030.
In a 2020 study titled Nicotine products relative risk assessment: a systematic review and meta-analysis Rachel Murkett and her team developed a relative risk hierarchy (RRH) of 13 nicotine products. Nicotine pouches are known to deliver as much or more nicotine as medicinal nicotine in the form of gum and lozenges and thus, they are preferred by people who want to quit smoking.
Nicotine pouches are sold under various brand names, including ZYN, Verve, on!, Rogue, and NIIN. Players such as Swedish Match and British American Tobacco (BAT) saw rapid growth in their modern oral segments in the U.S. in 2020. Swedish Match more than doubled the shipments of its nicotine pouches, while BAT reported a revenue increase of 57% in its modern oral segment with a 45% rise in shipments to the U.S.
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Our clientele includes a mix of nicotine pouches market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of global-level data and insights on the Global nicotine pouches market , including forecasts for subscribers. This global databook contains high-level insights into Global nicotine pouches market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Global nicotine pouches market size, by regions, 2018-2030 (US$M)
Top 10 countries: Nicotine pouches market size, 2024 (US$M)
Global nicotine pouches market share, by product, 2024 & 2030 (%, US$M)
Nicotine pouches market: Opportunity assessment by country
Global nicotine pouches market, by region, 2024 (US$M)
| Product | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 | CAGR |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| North America | 187.9 | 343.9 | 875.1 | 1,355.9 | 2,038.9 | 2,423.9 | 3,152.9 | 4,130.3 | 5,449.5 | 7,235.1 | 9,674.9 | 13,028.4 | 17,665.4 | 33.3% |
| Europe | 85.2 | 129.6 | 200.0 | 307.0 | 414.7 | 561.1 | 760.2 | 1,031.2 | 1,401.1 | 1,906.4 | 2,597.9 | 3,545.4 | 4,845.4 | 36.2% |
| Asia Pacific | 0.6 | 1.1 | 2.7 | 4.9 | 7.1 | 10.2 | 14.8 | 21.5 | 31.4 | 45.8 | 66.9 | 98.0 | 144.0 | 46.1% |
| Latin America | 1.7 | 2.3 | 3.0 | 3.9 | 4.8 | 6.0 | 7.5 | 9.3 | 11.6 | 14.5 | 18.2 | 22.8 | 28.6 | 25.2% |
| MEA | 0.7 | 1.3 | 2.5 | 4.7 | 6.9 | 10.2 | 15.0 | 22.1 | 32.7 | 48.4 | 71.8 | 106.6 | 158.8 | 48.2% |
| Overall | 276.2 | 478.2 | 1,083.3 | 1,676.4 | 2,472.4 | 3,011.4 | 3,950.3 | 5,214.4 | 6,926.1 | 9,250.1 | 12,429.7 | 16,801.2 | 22,842.2 | 34.0% |
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