Revenue, 2024 (US$M)
$0.0
Forecast, 2030 (US$M)
$0.0
CAGR, 2025 - 2030
-100%
Report Coverage
Scandinavia

Scandinavia nicotine pouches market highlights

  • The Scandinavia nicotine pouches market generated a revenue of USD 475.1 million in 2023 and is expected to reach USD 4,011.2 million by 2030.
  • The Scandinavia market is expected to grow at a CAGR of 35.6% from 2024 to 2030.
  • In terms of segment, tobacco derived was the largest revenue generating product in 2023.
  • Synthetic is the most lucrative product segment registering the fastest growth during the forecast period.


Nicotine pouches market data book summary

Market revenue in 2023USD 475.1 million
Market revenue in 2030USD 4,011.2 million
Growth rate35.6% (CAGR from 2023 to 2030)
Largest segmentTobacco derived
Fastest growing segmentSynthetic
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationTobacco derived, Synthetic
Key market players worldwideSwedish Match, Altria Group Inc, British American Tobacco, Japan Tobacco Inc, Philip Morris International Inc, Skruf Snus


Other key industry trends

  • In terms of revenue, Scandinavia accounted for 15.8% of the global nicotine pouches market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Europe, Scandinavia nicotine pouches market is projected to lead the regional market in terms of revenue in 2030.
  • Norway is the fastest growing regional market in Europe and is projected to reach USD 74.2 million by 2030.

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Nicotine Pouches Market Companies

Name Profile # Employees HQ Website

Scandinavia nicotine pouches market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to nicotine pouches market will help companies and investors design strategic landscapes.


Tobacco derived was the largest segment with a revenue share of 98.46% in 2024. Horizon Databook has segmented the Scandinavia nicotine pouches market based on tobacco derived, synthetic covering the revenue growth of each sub-segment from 2018 to 2030.


Nicotine pouches have gained widespread popularity in the Scandinavian region among youth due to the large-scale production of flavored nicotine pouches in Sweden, Norway, Denmark, and Finland. Sweden is considered to be the biggest producer and consumer of nicotine pouches worldwide.

Also, nicotine pouches like Snus have originated from Sweden and have gained immense popularity in the entire region. Finland has a different approach to nicotine pouches and is subjected to the sale of nicotine pouches containing nicotine of more than 4 mg/pouch only under a valid prescription.

In adoption of synthetic or tobacco-free oral products in chewing and consumable categories. In 2021, the Swedish government received a report on the potential legislation of tobacco-free nicotine products and proposed regulations on the packaging of synthetic or tobacco free nicotine products for Swedish consumers.

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Target buyers of Scandinavia nicotine pouches market databook

  • Our clientele includes a mix of nicotine pouches market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of country-level data and insights on the Scandinavia nicotine pouches market , including forecasts for subscribers. This country databook contains high-level insights into Scandinavia nicotine pouches market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Scandinavia Nicotine Pouches Market Outlook Share, 2024 & 2030 (US$M)

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