North America Nicotine Pouches Market Size & Outlook

The nicotine pouches market in North America is expected to reach a projected revenue of US$ 17,665.4 million by 2030. A compound annual growth rate of 32.8% is expected of North America nicotine pouches market from 2024 to 2030.
Revenue, 2023 (US$M)
$2,423.9
Forecast, 2030 (US$M)
$17,665.4
CAGR, 2024 - 2030
32.8%
Report Coverage
North America

North America nicotine pouches market highlights

  • The North America nicotine pouches market generated a revenue of USD 2,423.9 million in 2023.
  • The market is expected to grow at a CAGR of 32.8% from 2024 to 2030.
  • In terms of segment, tobacco derived was the largest revenue generating product in 2023.
  • Synthetic is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, Mexico is expected to register the highest CAGR from 2024 to 2030.


North America data book summary

Market revenue in 2023USD 2,423.9 million
Market revenue in 2030USD 17,665.4 million
Growth rate32.8% (CAGR from 2023 to 2030)
Largest segmentTobacco derived
Fastest growing segmentSynthetic
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationTobacco derived, Synthetic
Key market players worldwideSwedish Match, Altria Group Inc, British American Tobacco, Japan Tobacco Inc, Philip Morris International Inc, Skruf Snus


Other key industry trends

  • In terms of revenue, North America region accounted for 80.7% of the global nicotine pouches market in 2023.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2030.
  • MEA is the fastest growing regional market and is projected to reach USD 158.8 million by 2030.

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Nicotine Pouches Market Companies

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North America nicotine pouches market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to nicotine pouches market will help companies and investors design strategic landscapes.


Tobacco derived was the largest segment with a revenue share of 96.24% in 2023. Horizon Databook has segmented the North America nicotine pouches market based on tobacco derived, synthetic covering the revenue growth of each sub-segment from 2018 to 2030.


The North American market is anticipated to grow at a significant rate during the forecast period due to increasing investments in the development of alternative products for tobacco, coupled with shifting consumer preference toward tobacco-free substitutes such as nicotine patches, gums, and lozenges.

The use of nicotine pouches is also prevalent among lower annual income groups and younger populations. Consumers believe that nicotine patches are less harmful compared to other forms, which increases its demand in the region.

A recent research conducted from December 2021 to May 2022 by the National Institutes of Health (NIH) examined the patterns of oral nicotine pouch use among U.S. adolescents and young adults. The findings revealed that 16% of participants aged 15-24 had used nicotine pouches, with 12% currently using the product.

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Target buyers of North America nicotine pouches market databook

  • Our clientele includes a mix of nicotine pouches market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Horizon Databook provides a detailed overview of continent-level data and insights on the North America nicotine pouches market , including forecasts for subscribers. This continent databook contains high-level insights into North America nicotine pouches market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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North America nicotine pouches market size, by country, 2018-2030 (US$M)

North America Nicotine Pouches Market Outlook Share, 2023 & 2030 (US$M)

North America nicotine pouches market size, by country, 2018-2030 (US$M)

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