Mexico Nicotine Pouches Market Size & Outlook, 2024-2030

The nicotine pouches market in Mexico is expected to reach a projected revenue of US$ 153.0 million by 2030. A compound annual growth rate of 37.4% is expected of Mexico nicotine pouches market from 2025 to 2030.
Revenue, 2024 (US$M)
$22.8
Forecast, 2030 (US$M)
$153.0
CAGR, 2025 - 2030
37.3%
Report Coverage
Mexico

Mexico nicotine pouches market highlights

  • The Mexico nicotine pouches market generated a revenue of USD 22.8 million in 2024 and is expected to reach USD 153.0 million by 2030.
  • The Mexico market is expected to grow at a CAGR of 37.4% from 2025 to 2030.
  • In terms of segment, tobacco derived was the largest revenue generating product in 2024.
  • Synthetic is the most lucrative product segment registering the fastest growth during the forecast period.

Nicotine pouches market data book summary

Market revenue in 2024USD 22.8 million
Market revenue in 2030USD 153.0 million
Growth rate37.4% (CAGR from 2024 to 2030)
Largest segmentTobacco derived
Fastest growing segmentSynthetic
Historical data2018 - 2023
Base year2024
Forecast period2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationTobacco derived, Synthetic
Key market players worldwideSwedish Match, Altria Group Inc, British American Tobacco, Japan Tobacco Inc, Philip Morris International Inc, Skruf Snus

Other key industry trends

  • In terms of revenue, Mexico accounted for 0.6% of the global nicotine pouches market in 2024.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. nicotine pouches market is projected to lead the regional market in terms of revenue in 2030.
  • Mexico is the fastest growing regional market in North America and is projected to reach USD 153.0 million by 2030.

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Nicotine Pouches Market Companies

Name Profile # Employees HQ Website

Mexico nicotine pouches market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to nicotine pouches market will help companies and investors design strategic landscapes.


Tobacco derived was the largest segment with a revenue share of 99.12% in 2024. Horizon Databook has segmented the Mexico nicotine pouches market based on tobacco derived, synthetic covering the revenue growth of each sub-segment from 2018 to 2030.


In 2022, According to Tobacco Tactics the prevalence of current smoking among adults in Mexico was approximately 19%, with a significant difference between males and females. Nearly 30% of men reported current smoking compared to around 9% of women.

The prevalence of current smoking among Mexican youth aged 10 to 19 was less than 5%, with 7.5% of males in this age range smoking compared to less than 2% of females. The nicotine pouches market is experiencing substantial growth in Mexico, driven by increasing awareness of smoking alternatives and the availability of diverse flavor options and customization features.

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Target buyers of Mexico nicotine pouches market databook

  • Our clientele includes a mix of nicotine pouches market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of country-level data and insights on the Mexico nicotine pouches market , including forecasts for subscribers. This country databook contains high-level insights into Mexico nicotine pouches market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Mexico nicotine pouches market size, by product, 2018-2030 (US$M)

Mexico Nicotine Pouches Market Outlook Share, 2024 & 2030 (US$M)

Mexico nicotine pouches market size, by product, 2018-2030 (US$M)

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