Middle East & Africa Nicotine Pouches Market Size & Outlook
Middle East & Africa nicotine pouches market, 2018-2030 (US$M)
Related Markets
MEA nicotine pouches market highlights
- The MEA nicotine pouches market generated a revenue of USD 15.0 million in 2024.
- The market is expected to grow at a CAGR of 48.2% from 2025 to 2030.
- In terms of segment, tobacco derived was the largest revenue generating product in 2024.
- Synthetic is the most lucrative product segment registering the fastest growth during the forecast period.
- Country-wise, Saudi Arabia is expected to register the highest CAGR from 2025 to 2030.
MEA data book summary
| Market revenue in 2024 | USD 15.0 million |
| Market revenue in 2030 | USD 158.8 million |
| Growth rate | 48.2% (CAGR from 2024 to 2030) |
| Largest segment | Tobacco derived |
| Fastest growing segment | Synthetic |
| Historical data covered | 2018 - 2023 |
| Base year for estimation | 2024 |
| Forecast period covered | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Tobacco derived, Synthetic |
| Key market players worldwide | Swedish Match, Altria Group Inc, British American Tobacco, Japan Tobacco Inc, Philip Morris International Inc, Skruf Snus |
Other key industry trends
- In terms of revenue, MEA region accounted for 0.4% of the global nicotine pouches market in 2024.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- MEA is the fastest growing regional market and is projected to reach USD 158.8 million by 2030.
Key Regions: U.S. , UK , Japan , Brazil , Saudi Arabia
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Nicotine Pouches Market Scope
Nicotine Pouches Market Companies
| Name | Profile | # Employees | HQ | Website |
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Middle East & Africa nicotine pouches market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to nicotine pouches market will help companies and investors design strategic landscapes.
Tobacco derived was the largest segment with a revenue share of 98.67% in 2024. Horizon Databook has segmented the Middle East & Africa nicotine pouches market based on tobacco derived, synthetic covering the revenue growth of each sub-segment from 2018 to 2030.
Nicotine pouches are popular in Egypt, Nigeria, and Qatar and are consumed on a large scale in these countries. Egypt has the largest population of tobacco users in the region. Across the six Middle Eastern and African markets under review, a range of reduced-risk products are legal in most countries.
For instance, In Kenya, regulatory uncertainty led to British American Tobacco (BAT) launching and subsequently withdrawing its tobacco-free nicotine pouch brand Lyft from the market following a regulatory dispute in late 2020. The manufacturers focus on product launches and promotions in the region.
According to a report published by TR business in 2021, Swedish Match AB a Sweden company operates as a manufacturer and distributor of various products, including nicotine pouches without tobacco, said that the potential for this category in travel retail is vast. In the UK, sales of nicotine pouches grew by 220% in 2020.
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Our clientele includes a mix of nicotine pouches market companies, investment firms, advisory firms & academic institutions.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of continent-level data and insights on the Middle East & Africa nicotine pouches market , including forecasts for subscribers. This continent databook contains high-level insights into Middle East & Africa nicotine pouches market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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MEA nicotine pouches market size, by country, 2018-2030 (US$M)
Middle East & Africa Nicotine Pouches Market Outlook Share, 2024 & 2030 (US$M)
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