Latin America Nicotine Pouches Market Size & Outlook

The nicotine pouches market in Latin America is expected to reach a projected revenue of US$ 28.6 million by 2030. A compound annual growth rate of 25.1% is expected of Latin America nicotine pouches market from 2025 to 2030.
Revenue, 2024 (US$M)
$7.5
Forecast, 2030 (US$M)
$28.6
CAGR, 2025 - 2030
25%
Report Coverage
Latin America

Latin America nicotine pouches market highlights

  • The Latin America nicotine pouches market generated a revenue of USD 7.5 million in 2024.
  • The market is expected to grow at a CAGR of 25.1% from 2025 to 2030.
  • In terms of segment, tobacco derived was the largest revenue generating product in 2024.
  • Synthetic is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, Brazil is expected to register the highest CAGR from 2025 to 2030.

Latin America data book summary

Market revenue in 2024USD 7.5 million
Market revenue in 2030USD 28.6 million
Growth rate25.1% (CAGR from 2024 to 2030)
Largest segmentTobacco derived
Fastest growing segmentSynthetic
Historical data covered2018 - 2023
Base year for estimation2024
Forecast period covered2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationTobacco derived, Synthetic
Key market players worldwideSwedish Match, Altria Group Inc, British American Tobacco, Japan Tobacco Inc, Philip Morris International Inc, Skruf Snus

Other key industry trends

  • In terms of revenue, Latin America region accounted for 0.2% of the global nicotine pouches market in 2024.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2030.
  • MEA is the fastest growing regional market and is projected to reach USD 158.8 million by 2030.

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Nicotine Pouches Market Companies

Name Profile # Employees HQ Website

Latin America nicotine pouches market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to nicotine pouches market will help companies and investors design strategic landscapes.


Tobacco derived was the largest segment with a revenue share of 98.67% in 2024. Horizon Databook has segmented the Latin America nicotine pouches market based on tobacco derived, synthetic covering the revenue growth of each sub-segment from 2018 to 2030.


New categories of nicotine-containing products have emerged in recent years, including nicotine pouches and heated tobacco products. The largest cigarette markets in the region include Brazil, Argentina, Chile, and Mexico. Chile is among the top five countries with the highest smoking rates in the world in 2022.

The WHO Framework Convention on Tobacco Control (FCTC) has six MPOWER measures that aim to protect at least 80% of the population in Latin America. Four countries have adopted at least four MPOWER measures at the highest implementation level and 16 countries have adopted between one and three measures, making this region one of those with the greatest levels of FCTC implementation.

Smoking prevalence in the region has reduced in the last few decades as a result of regional tobacco control efforts. Tobacco use and smoking prevalence of 15.6% has been observed among adults in Central or South America, which is expected to boost nicotine pouches usage.

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Target buyers of Latin America nicotine pouches market databook

  • Our clientele includes a mix of nicotine pouches market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of continent-level data and insights on the Latin America nicotine pouches market , including forecasts for subscribers. This continent databook contains high-level insights into Latin America nicotine pouches market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Latin America nicotine pouches market size, by country, 2018-2030 (US$M)

Latin America Nicotine Pouches Market Outlook Share, 2024 & 2030 (US$M)

Latin America nicotine pouches market size, by country, 2018-2030 (US$M)

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