India Nicotine Pouches Market Size & Outlook, 2024-2030
India nicotine pouches market, 2018-2030 (US$M)
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India nicotine pouches market highlights
- The India nicotine pouches market generated a revenue of USD 2.6 million in 2024 and is expected to reach USD 25.7 million by 2030.
- The India market is expected to grow at a CAGR of 46.8% from 2025 to 2030.
- In terms of segment, tobacco derived was the largest revenue generating product in 2024.
- Synthetic is the most lucrative product segment registering the fastest growth during the forecast period.
Nicotine pouches market data book summary
| Market revenue in 2024 | USD 2.6 million |
| Market revenue in 2030 | USD 25.7 million |
| Growth rate | 46.8% (CAGR from 2024 to 2030) |
| Largest segment | Tobacco derived |
| Fastest growing segment | Synthetic |
| Historical data | 2018 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Tobacco derived, Synthetic |
| Key market players worldwide | Swedish Match, Altria Group Inc, British American Tobacco, Japan Tobacco Inc, Philip Morris International Inc, Skruf Snus |
Other key industry trends
- In terms of revenue, India accounted for 0.1% of the global nicotine pouches market in 2024.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Asia Pacific, China nicotine pouches market is projected to lead the regional market in terms of revenue in 2030.
- China is the fastest growing regional market in Asia Pacific and is projected to reach USD 53.9 million by 2030.
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Nicotine Pouches Market Scope
Nicotine Pouches Market Companies
| Name | Profile | # Employees | HQ | Website |
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India nicotine pouches market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to nicotine pouches market will help companies and investors design strategic landscapes.
Tobacco derived was the largest segment with a revenue share of 96.15% in 2024. Horizon Databook has segmented the India nicotine pouches market based on tobacco derived, synthetic covering the revenue growth of each sub-segment from 2018 to 2030.
Nicotine pouches are widely accepted by consumers, and retailers have predicted significant market expansion for the category of tobacco-free products in India, majorly due to growing health concerns in light of COVID-19 risk factors.
India has 267 million tobacco users, making it the country with the second largest number of tobacco users in the world. A large number of people are now using nicotine pouches as an alternative to tobacco.
Moreover, the adult population is for smoking products that are less harmful such as synthetic nicotine pouches. Synthetic nicotine pouches can deliver as much or more nicotine as medicinal nicotine gum and lozenges used to help people quit smoking, and they have a similar toxicity profile.
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Our clientele includes a mix of nicotine pouches market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the India nicotine pouches market , including forecasts for subscribers. This country databook contains high-level insights into India nicotine pouches market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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India nicotine pouches market size, by product, 2018-2030 (US$M)
India Nicotine Pouches Market Outlook Share, 2024 & 2030 (US$M)
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