Europe Nicotine Pouches Market Size & Outlook, 2024-2030
Europe nicotine pouches market, 2018-2030 (US$M)
Related Markets
Europe nicotine pouches market highlights
- The Europe nicotine pouches market generated a revenue of USD 760.2 million in 2024.
- The market is expected to grow at a CAGR of 36.2% from 2025 to 2030.
- In terms of segment, tobacco derived was the largest revenue generating product in 2024.
- Synthetic is the most lucrative product segment registering the fastest growth during the forecast period.
- Country-wise, Norway is expected to register the highest CAGR from 2025 to 2030.
Europe data book summary
| Market revenue in 2024 | USD 760.2 million |
| Market revenue in 2030 | USD 4,845.4 million |
| Growth rate | 36.2% (CAGR from 2024 to 2030) |
| Largest segment | Tobacco derived |
| Fastest growing segment | Synthetic |
| Historical data covered | 2018 - 2023 |
| Base year for estimation | 2024 |
| Forecast period covered | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Tobacco derived, Synthetic |
| Key market players worldwide | Swedish Match, Altria Group Inc, British American Tobacco, Japan Tobacco Inc, Philip Morris International Inc, Skruf Snus |
Other key industry trends
- In terms of revenue, Europe region accounted for 19.2% of the global nicotine pouches market in 2024.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- MEA is the fastest growing regional market and is projected to reach USD 158.8 million by 2030.
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Nicotine Pouches Market Scope
Nicotine Pouches Market Companies
| Name | Profile | # Employees | HQ | Website |
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Europe nicotine pouches market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to nicotine pouches market will help companies and investors design strategic landscapes.
Tobacco derived was the largest segment with a revenue share of 98.32% in 2024. Horizon Databook has segmented the Europe nicotine pouches market based on tobacco derived, synthetic covering the revenue growth of each sub-segment from 2018 to 2030.
Europe’s share in the global market for nicotine pouches is expected to grow over the coming years due to the increasing consumption of tobacco-free oral products over cigarettes. The region has numerous limitations on the production and sale of oral tobacco products, which has given new opportunities for the growth of non-tobacco oral products such as nicotine pouches and chewable gums and lozenges.
The surge in popularity of nicotine pouches can be attributed to several factors, including shifting attitudes toward smoking, increased health consciousness, and evolving lifestyles. Consumers value its discreetness, lack of secondhand smoke, and lower risk compared to traditional smoking.
According to Tobacco Intelligence, the Czech Republic stands out as a significant market for nicotine pouches in Europe, with a projected 34% increase in usage in 2022 compared to the previous year.
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Our clientele includes a mix of nicotine pouches market companies, investment firms, advisory firms & academic institutions.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of continent-level data and insights on the Europe nicotine pouches market , including forecasts for subscribers. This continent databook contains high-level insights into Europe nicotine pouches market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Europe nicotine pouches market size, by country, 2018-2030 (US$M)
Europe Nicotine Pouches Market Outlook Share, 2024 & 2030 (US$M)
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