Denmark Nicotine Pouches Market Size & Outlook, 2023-2030

The nicotine pouches market in Denmark is expected to reach a projected revenue of US$ 1,011.3 million by 2030. A compound annual growth rate of 35.9% is expected of Denmark nicotine pouches market from 2024 to 2030.
Revenue, 2023 (US$M)
$118.0
Forecast, 2030 (US$M)
$1,011.3
CAGR, 2024 - 2030
35.9%
Report Coverage
Denmark

Denmark nicotine pouches market highlights

  • The Denmark nicotine pouches market generated a revenue of USD 118.0 million in 2023 and is expected to reach USD 1,011.3 million by 2030.
  • The Denmark market is expected to grow at a CAGR of 35.9% from 2024 to 2030.
  • In terms of segment, tobacco derived was the largest revenue generating product in 2023.
  • Synthetic is the most lucrative product segment registering the fastest growth during the forecast period.


Nicotine pouches market data book summary

Market revenue in 2023USD 118.0 million
Market revenue in 2030USD 1,011.3 million
Growth rate35.9% (CAGR from 2023 to 2030)
Largest segmentTobacco derived
Fastest growing segmentSynthetic
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationTobacco derived, Synthetic
Key market players worldwideSwedish Match, Altria Group Inc, British American Tobacco, Japan Tobacco Inc, Philip Morris International Inc, Skruf Snus


Other key industry trends

  • In terms of revenue, Denmark accounted for 3.9% of the global nicotine pouches market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Europe, Scandinavia nicotine pouches market is projected to lead the regional market in terms of revenue in 2030.
  • Norway is the fastest growing regional market in Europe and is projected to reach USD 74.2 million by 2030.

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Nicotine Pouches Market Companies

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Denmark nicotine pouches market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to nicotine pouches market will help companies and investors design strategic landscapes.


Tobacco derived was the largest segment with a revenue share of 98.47% in 2023. Horizon Databook has segmented the Denmark nicotine pouches market based on tobacco derived, synthetic covering the revenue growth of each sub-segment from 2018 to 2030.


According to The Local Denmark, in Denmark, the use of nicotine pouches has seen a notable rise among youth, with statistics indicating that 35.1% of individuals aged 15-29 used these products daily or regularly in 2022, marking a significant increase from 26.3% in 2020.

Forecasts suggest a substantial surge in the use of nicotine pouches, with expectations that by 2025, approximately 0.9% of the adult population across Europe will be consumers. Notably, Denmark is one of the largest markets for nicotine pouches within the European Union, alongside Sweden and Hungary.

According to a 2022 study by the European Parliament, nicotine pouches are a growing market in the EU, with sales volume multiplying by a factor of 20 between 2018 and 2020. The study found that nicotine pouches are primarily used by adolescents and young adults, with 12% of 15-24 year-olds in Denmark using them, especially men.

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Target buyers of Denmark nicotine pouches market databook

  • Our clientele includes a mix of nicotine pouches market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of country-level data and insights on the Denmark nicotine pouches market , including forecasts for subscribers. This country databook contains high-level insights into Denmark nicotine pouches market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Denmark nicotine pouches market size, by product, 2018-2030 (US$M)

Denmark Nicotine Pouches Market Outlook Share, 2023 & 2030 (US$M)

Denmark nicotine pouches market size, by product, 2018-2030 (US$M)

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