China Nicotine Pouches Market Size & Outlook, 2024-2030

The nicotine pouches market in China is expected to reach a projected revenue of US$ 53.9 million by 2030. A compound annual growth rate of 48% is expected of China nicotine pouches market from 2025 to 2030.
Revenue, 2024 (US$M)
$5.1
Forecast, 2030 (US$M)
$53.9
CAGR, 2025 - 2030
48.1%
Report Coverage
China

China nicotine pouches market highlights

  • The China nicotine pouches market generated a revenue of USD 5.1 million in 2024 and is expected to reach USD 53.9 million by 2030.
  • The China market is expected to grow at a CAGR of 48% from 2025 to 2030.
  • In terms of segment, tobacco derived was the largest revenue generating product in 2024.
  • Synthetic is the most lucrative product segment registering the fastest growth during the forecast period.

Nicotine pouches market data book summary

Market revenue in 2024USD 5.1 million
Market revenue in 2030USD 53.9 million
Growth rate48% (CAGR from 2024 to 2030)
Largest segmentTobacco derived
Fastest growing segmentSynthetic
Historical data2018 - 2023
Base year2024
Forecast period2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationTobacco derived, Synthetic
Key market players worldwideSwedish Match, Altria Group Inc, British American Tobacco, Japan Tobacco Inc, Philip Morris International Inc, Skruf Snus

Other key industry trends

  • In terms of revenue, China accounted for 0.1% of the global nicotine pouches market in 2024.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Asia Pacific, China nicotine pouches market is projected to lead the regional market in terms of revenue in 2030.
  • China is the fastest growing regional market in Asia Pacific and is projected to reach USD 53.9 million by 2030.

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Nicotine Pouches Market Companies

Name Profile # Employees HQ Website

China nicotine pouches market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to nicotine pouches market will help companies and investors design strategic landscapes.


Tobacco derived was the largest segment with a revenue share of 98.04% in 2024. Horizon Databook has segmented the China nicotine pouches market based on tobacco derived, synthetic covering the revenue growth of each sub-segment from 2018 to 2030.


China is the largest producer and consumer of tobacco in the world. There are more than 300 million smokers in China, nearly one-third of the world's total. More than half of adult men are current tobacco smokers.

The largest population of vapers is in China (7.7 million or 0.6% of the population). The demand for nicotine pouches in China has surged in recent years, driven by a combination of factors. With the Chinese government tightening regulations on traditional tobacco products like cigarettes, consumers are seeking alternative options.

Moreover, a shift in consumer preferences toward smoke-free and less harmful alternatives, coupled with aggressive marketing strategies by nicotine pouch brands, have contributed to their increasing popularity.

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Target buyers of China nicotine pouches market databook

  • Our clientele includes a mix of nicotine pouches market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of country-level data and insights on the China nicotine pouches market , including forecasts for subscribers. This country databook contains high-level insights into China nicotine pouches market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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China nicotine pouches market size, by product, 2018-2030 (US$M)

China Nicotine Pouches Market Outlook Share, 2024 & 2030 (US$M)

China nicotine pouches market size, by product, 2018-2030 (US$M)

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